Having the right tools is crucial for agencies navigating the dynamic PPC landscape. In this article, I will provide an in-depth look at the top 10 tools that have been indispensable in the growth of my agency. These tools have streamlined our processes and have been instrumental in driving successful digital marketing campaigns. 1. Google…
From full introductory courses in engineering, psychology, and computer science to lectures about financial concepts, linguistics, and music, the MIT OpenCourseWare YouTube channel has it all — offering millions of learners around the world a pathway to develop new skills and broaden their knowledge base with free offerings from MIT educators. “I believe OpenCourseWare…
Thanks to artificial intelligence’s ongoing growth and development, large-scale language models are now widely available. Models like ChatGPT, GPT4, LLaMA, Falcon, Vicuna, and ChatGLM have shown outstanding performance in various traditional tasks, opening up a world of opportunity for the legal profession. However, gathering reliable, current, high-quality data is essential to creating sizable language models….
Copilot Pro, the most advanced and fastest version of Copilot, has been released today by Microsoft. Copilot, the new name for the new Bing Chat experience, now has a paid version that costs $20 per month per user. This brings “a new premium subscription for individuals that provides a higher tier of service for AI…
In the beginning, as one version of the Haudenosaunee creation story has it, there was only water and sky. According to oral tradition, when the Sky Woman became pregnant, she dropped through a hole in the clouds. While many animals guided her descent as she fell, she eventually found a place on the turtle’s…
Imagine walking into a hotel room and discovering a personalized note next to a plate of your favorite food. Opening the note reveals information about hotel amenities and recommendations for local attractions aligned with your interests. It sounds like a dream scenario, doesn’t it? Personalization plays a crucial role in various industries, particularly in hospitality….
For the original iTunes version, click here. Google Search had more weekend volatility, surprise, surprise. Google responded more to the search leak around Navboost, clicks and user interactions. I interviewed Google’s Elizabeth Tucker on the March core update and much more. Google said you can recover from the helpful content update after a core…
As the traditional search box becomes obsolete and the vast majority of searches shift to the extreme long tail, SEO will invariably evolve in the future. It’s actually not such a bold prediction if you have been in the search space for a while. Data has shown time and time again that searchers don’t want…
Google’s continuous scroll feature allowed users to seamlessly glide through search results without the cumbersome need to click “Next.” Akin to adding more real estate to a Monopoly board, this function served as a potential game-changer for digital marketers and SEO professionals. However, Google’s continuous scroll presented new challenges for online reputation management (ORM) firms….
I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. I had an enlightening discussion with Andrea Cruz, Director of Client Strategy at Tinuiti, and Greg Kohler, Digital Marketing Manager at ServiceMaster Brands. Here’s a recap of the session. Is Performance Max the only way forward for campaign structure?…