Danny Sullivan, the Google Search Liaison, responded to the article from 404 Media titled Google News Is Boosting Garbage AI-Generated Articles. In short, Sullivan said that the way they filtered Google News was by date and not relevancy (relevancy filtering is the default) and that Google can always do better. First go read the article,…
The executive in charge of Google Ads, Jerry Dischler, stepped down after more than 15 years with Google. Google wouldn’t say whether Dischler will stay with the company, only that he would take on a “new challenge.” Google confirmed to Search Engine Land that the decision was not related to the recent federal antitrust trial….
Google is afraid of being left behind and thinks the solution is to put AI in everything – regardless of whether users want or need it. That’s according to a LinkedIn post by Scott Jenson, a former Google employee of more than 15 years who left his role as a part-time senior UX designer last…
Google is now also rolling out the October 2023 core update. This is happening while Google is rolling out the October 2023 spam update and only weeks after Google finished rolling out the August 2023 core update. Also, this is weeks after the September helpful content update. Got all of that? The new Google October…
Many of you are wondering when the Google November 2023 core update and Google November 2023 reviews update will be completed. Normally these updates finish about two weeks after they start but now the core update is 22 days since it started and the reviews update is now 16 days since it rolled out. I…
YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages AI to help advertisers target relevant audiences more efficiently and effectively by serving ads in the right place at the right time to drive interest and intent. Why we care. Serving your ads to a more relevant audience optimizes…
Generative AI is transforming how consumers discover and engage with content, making it essential for brands to rethink and adapt traditional SEO strategies. Leading this shift is generative engine optimization (GEO) – an evolution of SEO that leverages AI-driven insights to optimize content for visibility and authority across platforms like ChatGPT, Perplexity and Google’s AI…
For the original iTunes version, click here. This week, we covered that the Google March 2024 core update is still rolling out 38 days later, but we saw more volatility this week. Just a reminder that the Google helpful content update no longer exists. Gary Illyes from Google again says core update and indexing…
Everyone in today’s digital world is continuously inundated with data. More information is available now than ever, but it may take time to discover exactly what one needs. This is especially true if the tasks are dispersed over several programs. Recent developments in AI and ML have ushered in a brand-new era of opportunity in…
Microsoft’s Deep Search, an optional generative AI feature meant to help searchers with complex questions that don’t have simple answers, seems to have rolled out to more users today. I personally can see the “Deep Search” icon at the top right of the Bing search box after conducting a search in Bing. And I asked…