If you could pick only one SEO strategy to boost organic traffic for your ecommerce store, optimizing category/collection pages would be the ultimate go-to. Here’s why. First, category pages allow for broader keyword targeting by bringing together a specific set of products that fall under a broader theme or topic. Consequently, a collection page can…
Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on Universal Analytics for website measurement and data analysis need to act quickly to avoid losing access to their historical data and maintain continuity in their…
Meta’s third-quarter revenue jumped 23% to $34.15 billion, the latest indicator of a rebound in digital advertising. Meta, the parent company of Instagram, WhatsApp, Threads and Messenger, reported that: Ads viewed in the quarter increased by 31% from a year earlier. Average price per ad decreased by 6%, the smallest decline in seven quarters. The…
Google has begun to push out an update to its helpful content system, the last helpful content system update was the December 2022 helpful content update. The update started on September 14 and should take about two weeks to fully roll out. What is new. Google said, “The September 2023 helpful content update is rolling out with…
TikTok is testing displaying links to Google search results from its own internal search results page. Radu Oncescu spotted this and posted a screenshot of this on X, which we embedded below. What it looks like. TikTok added to its search pages a small link with a Google logo to its search results page. TikTok…
Google may be rolling out the dedicated “perspectives” filter, not just the perspectives filter that rolled out a couple of weeks ago, but the perspectives carousel. This is what Google announced at Google I/O where they said, “You can also access this content through a dedicated Perspectives section that may appear on the results page,…
Google has released some really needed updates to its site names feature in Google Search. Site names are now supported on subdomains on all devices in English, French, German, and Japanese languages. Google also made other improvements and added workarounds when Google gets your site name wrong, Google announced. Site names. Site names is the title…
Instacart is extending its retail media ads to YouTube, allowing select brand partners to convert YouTube viewers directly into Instacart shoppers for same-day delivery. Details. Instacart’s YouTube ads will feature shoppable product links powered by its first-party data and retail media technology. Viewers can click from the ads to purchase items on Instacart for rapid…
Google’s larger search ranking bug was fixed four days after the issue was confirmed. Google’s August core update continues to roll out, some hit by the helpful content update are seeing some surges, but Google says wait until the update is complete. Meanwhile, we saw some potential reversals of some of those surges a day…
After months of anticipation, Samsung finally announced the official dates for its upcoming Galaxy Unpacked event. The Samsung event will take on July 10 in Paris this year instead of its home country. The event is expected to include several announcements such as the unveiling of Galaxy Z Fold 6, Galaxy Z Flip 6…