The search community is still unpacking and processing the huge reveal of the Google Search ranking documents that were made public yesterday morning. Everyone has been asking, why has Google not commented on the leak. Well, Google has finally commented – we spoke to a Google spokesperson about the data leak. Google told us. Google…
With recent technological breakthroughs in artificial intelligence, Large Language Models, or LLMs in short, have become increasingly prevalent. Over the past few years, researchers have made rapid advancements in solving several complex language-related tasks by training these models on vast amounts of data in order to comprehend intricate language patterns, generate coherent responses, etc. One…
In part one, we learned about Jamie Reedy and Jordan Mazza from Amsive Digital and then spoke a bit about e-commerce SEO. In this next part, we talk about publisher and content SEO. Jordan explained they have their own internal ranking signals for content development. Jordan said they look a lot at the new E…
Google Ads experienced a significant system glitch affecting its Shopping product serving late last month. This error resulted in advertisers’ products being displayed in other merchants’ ad accounts, potentially exposing sensitive business data to competitors. The incident has left many advertisers frustrated not only by the technical failure but also by Google’s inadequate communication in…
If you could pick only one SEO strategy to boost organic traffic for your ecommerce store, optimizing category/collection pages would be the ultimate go-to. Here’s why. First, category pages allow for broader keyword targeting by bringing together a specific set of products that fall under a broader theme or topic. Consequently, a collection page can…
Addressing MIT’s newest students and their families yesterday, President Sally Kornbluth and several alumni faculty offered some tips about how to thrive at the Institute. “You belong here,” Kornbluth and others assured the audience, while emphasizing the many ways that the 1,102 members of the Class of 2028 are connected and interdependent. “All of…
Google is investigating a devastating Local Service Ads (LSA) tactic that could “nuke competitors out of existence.” When more than one LSA is linked to a Google Business Profile (GBP), the ad becomes invisible, killing off all leads. Alarmingly, competitors can use this loophole to intentionally create an LSA linked to your GBP without your…
Adding relevant statistics, quotations and citations can boost content visibility in generative engines by up to 40%, according to a recent research paper. That finding comes from a paper titled GEO: Generative Engine Optimization. It is authored by researchers from Princeton, Georgia Tech, The Allen Institute of AI and IIT Delhi. What is Generative Engine…
AI roundup: Apple is reportedly developing artificial intelligence software in data centers. The company will be using its chip design to create an infrastructure and it is expected to be focused on running AI models. In other news, US lawmakers announced a new bill in which the Biden administration will be empowered to impose…
Matt Abbagnaro was kind enough to meet me in some parking lot last minute to discuss search marketing. We picked the parking lot so I can find an Electrify America charging station and charge while we do our interview. I did not find the charger, they were broken anyway, and I decided to just drive…