Some Google advertisers are convinced Ad Strength is a pointless metric that should be ignored. The diagnostic tool, touted by the search engine as an effective way to assist marketers in creating better ads, has faced harsh criticism, with some labelling it a “waste of time.” What’s more, many marketers have noticed a peculiar trend:…
WhatsApp has been working on making video calls ever more engaging for a while. Spotted in a various beta update, the Meta-owned platform was quite interested in adding filters and backgrounds to the video calls. After being under testing for a long time, WhatsApp has announced that it is finally rolling out filters and…
There has been some confusion around how Google handles pages that might be more costly for Google Search to crawl, render, index and serve – i.e. JavaScript pages. Google does not have a monetary budget per site, in terms of it will spend $X of crawling budget on your site. Yes, sites do have a…
Google is implementing new identity verification requirements for lawyers using Local Services Ads. Why we care. This change aims to protect both businesses and consumers from impersonation and fraud in legal service advertisements. However, this could be an extra hurdle that some businesses may not be willing to prioritize. Key details. Deadline: Nov. 15. Who’s…
Executives have much on their plate and little time to get through it all. When presenting PPC results to a CMO or VP of marketing, many marketers make the mistake of diving too far into the weeds of their work. Tailoring your delivery to your audience is crucial for any communication, whether it’s a presentation,…
Instagram has finally started to roll out much-awaited feature for Reels creators, allowing them to add up to 20 audio tracks in a single short video. This development follows recent statements from Instagram head Adam Mosseri emphasising the platform’s shift towards prioritising short-form content. The new feature enables users to craft intricate audio mixes…
Google Search Console is rolling out recommendations within Google Search Console for some users. Google said this is an experimental feature and gives you insights and recommendations to improve your site’s performance on Google Search. What are Search Console recommendations. Search Console recommendations is a “feature that provides websites with optimization opportunities and suggests actions…
Google Search Console has released a security update around user permissions and controls management where you can better manage the ownership tokens. Ownership tokens are used for when people verify your site in Search Console, Merchant Center and other Google products and sometimes people who had access in the past to your profiles no longer…
The rapid advancement of Artificial Intelligence (AI) and Machine Learning (ML) has highlighted the critical need for large, diverse, and high-quality datasets to train and evaluate foundation models. However, acquiring such datasets presents significant challenges, including data scarcity, privacy concerns, and high data collection and annotation costs. Artificial (synthetic) data has emerged as a…
Google has rolled out a revised version of its official form for advertisers to request changes, in a move to improve the efficiency of Performance Max campaign management. The updated form now includes several key enhancements. Faster implementation notification. The form now displays a new notification informing advertisers that requesting changes through a standard or…