30-second summary: SEO has become a key area of practice for online businesses to gain visibility. If it’s done wrong, however, it can stagnate or even sabotage your online visibility From filling an entire page up with nothing but images to creating tons of bad keywords or spending too much time on meta keywords Here…
How are waves of disruptive technologies, such as more advanced versions of artificial intelligence systems, changing the way we work, live, and play? Are there pathways that academics, practitioners, innovators, and entrepreneurs ought to be pursuing to ensure that the largest share of the benefits associated with new technologies uplift the most marginalized populations? What…
30-second summary: Retailers should use a data-driven approach to develop their marketing strategies to succeed in today’s volatile economy Current tumultuous economic conditions are disrupting the retail landscape by forcing store closures and forecasting bankruptcies Marketing intelligence for pricing, advertising, and promotions is critical in gaining an edge against competitors Managing Partner at GrowByData, Prasanna…
David H. Autor, Ford Professor of Economics at MIT, has been recognized as one of two 2023 NOMIS Distinguished Scientists for his significant contributions and ongoing research work to understand the effects of technological change and globalization on jobs and earnings prospects for workers. Anne Brunet of Stanford University is the other winner for this…
30-second summary: According to various studies, videos help engage your page visitors as well as get them to remember your value proposition better and help them make purchase decisions When creating marketing videos to add to your landing page, keep them shorter than 2 minutes and position them prominently on the page Make sure to…
The rapid advance of artificial intelligence has generated a lot of buzz, with some predicting it will lead to an idyllic utopia and others warning it will bring the end of humanity. But speculation about where AI technology is going, while important, can also drown out important conversations about how we should be handling the…
30-second summary: Send emails manually to be able to build longer-lasting relationships with your recipients Set up your email signature to make your emails look professional Track email opens to be able to tell which emails were never seen Create an effective follow-up strategy (which includes Twitter) Organize your email campaigns using labels Email fatigue…
By combining several activities into one instruction, instruction tuning enhances generalization to new tasks. Such capacity to respond to open-ended questions has contributed to the recent chatbot explosion since ChatGPT 2. Visual encoders like CLIP-ViT have recently been added to conversation agents as part of visual instruction-tuned models, allowing for human-agent interaction based on pictures….
Humanity’s relationship with digital media is changing at an extraordinary pace. In 2021, adults in the United States were already spending an average of 485 minutes a day with digital media. That is over eight hours every day. 31% of U.S. adults claimed they go online “almost constantly” based on a survey from the Pew…
With recent technological breakthroughs in artificial intelligence, Large Language Models, or LLMs in short, have become increasingly prevalent. Over the past few years, researchers have made rapid advancements in solving several complex language-related tasks by training these models on vast amounts of data in order to comprehend intricate language patterns, generate coherent responses, etc. One…
