Google Analytics 4 is introducing three new reports that allow you to analyze data seamlessly from your integrated 360 ad platforms: Campaign Manager 360 report: A pre-made ready report that demonstrates how well your CM360 campaigns drive traffic and conversions to your website or app. Display & Video 360 report: A pre-made detailed report showcasing…
Measuring and reporting on the success of local SEO efforts is crucial for improving your strategy. While the main goal is typically increased leads and revenue, tracking incremental progress through rankings, traffic, and conversions also matters. This article provides tips on how to set up and use data from rank tracking tools, website analytics and…
Google is notifying some advertisers that they must transition away from paying for Google Ads via credit or debit card by July 31 or face account suspension. The big picture. The move is part of Google’s effort to steer high-spend advertisers toward more automated payment methods better suited for scaling ad investment. Details. Impacted advertisers…
Technical SEO refers to the process of improving a website’s architecture and backend elements to improve its visibility and performance on search engines. Tackling such SEO projects often requires collaboration between technical SEO specialists and web developers, especially for large sites. Technical SEO examines page load speed, site architecture, security, internal linking, etc., to eliminate…
How will advances in computing transform human society? MIT students contemplated this impending question as part of the Envisioning the Future of Computing Prize — an essay contest in which they were challenged to imagine ways that computing technologies could improve our lives, as well as the pitfalls and dangers associated with them. Offered for…
Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing marketers with a more diversified and effective approach to reaching their target audience with a single campaign. Leveraging its machine learning technology, Google then…
Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context for advertisers trying to understand their performance relative to their peers, potentially informing strategic decisions and goal-setting. How it works. Users can…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. YouTube may have seen a drop in visibility in Google News. OpenAI is going to open the GPT store next week. ChatGPT’s browse with Bing searches Bing…
A bulletproof case for ditching the outdated editorial calendar in favor of a better, faster, and more impactful path to SEO results. Edna Chavira on August 14, 2024 at 9:06 am | Reading time: 1 minute SearchBot is thinking … Staying up-to-speed with the latest in SEO is critical to continued success… but it doesn’t have…
Google has added new markup and structured data support for new vehicle listings, designed to help car dealerships get more exposure for their listings. “Vehicle listings on Google allows car dealerships to show their for-sale inventory on Google Search and other Google surfaces,” Google announced. This comes with new reports and debugging tools within Google…