Google Ads recovers from major reporting glitch

Google largely resolved a significant reporting issue that affected its advertising platform, with some competitive metrics still pending restoration. Why we care. The glitch exposed some advertisers to data from other Google Merchant Center accounts, raising privacy concerns and disrupting normal reporting services. Timeline of events: July 30: Issue begins, and is reported by several…

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Advanced analytics techniques to measure PPC

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing for over 20 years, and in my (rather biased) opinion, intelligent analytics have never been more of a differentiating factor in marketing…

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Future-proof your content

The digital world moves fast. What drives results today may not be effective tomorrow. To stay ahead, businesses must ensure their content is dynamic, engaging, and impactful. To address this challenge, Adobe, REVOLT, and Protiviti Digital will be presenting “Embrace the Future of Content Management with a CMS Makeover,” on Thursday, August 8. This live…

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Google Search Console launches recommendations

Google Search Console is rolling out recommendations within Google Search Console for some users. Google said this is an experimental feature and gives you insights and recommendations to improve your site’s performance on Google Search. What are Search Console recommendations. Search Console recommendations is a “feature that provides websites with optimization opportunities and suggests actions…

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Google To Allow Pubic Hair Grooming Ads

Google will update its Google Ads policy on September 3, 2024, to allow public hair grooming services to be advertised on the Google Ads network, including Display, YouTube, and Search. Google wrote: On September 3, 2024, the Google Ads “Sexual content policy – Mature cosmetic procedures” will be updated to allow pubic hair grooming ads…

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