The past year hasn’t been the easiest in search. SEOs are literally unhappier, trying to keep up with unprecedented volatility, ever-expanding workloads and cascading internal expectations. Couple all this with an unstable macro environment, reduced liquidity that depressed valuations, little-to-no acquisitions or exits, once-in-a-generation technology advancements like AI and a couple of crushing core algorithm…
Google Ads continues to roll out AI features within the advertiser console. Now some advertisers are seeing AI summaries of how their ad performance is doing. These AI summaries give you an overview of your Google Ads campaign performance over a specified period. Anthony Higman shared a video cast on X of the AI summary…
Data has become the driving force behind financial resilience and success, giving marketers the challenge of navigating rising CPCs and automation. The need for advanced analytics and harnessing first-party data has never been more crucial to maximizing revenue and profitability. Enter the world of predictive analytics, where the key to above-and-beyond search performance lies in…
Socrates once said: “It is not the size of a thing, but the quality that truly matters. For it is in the nature of substance, not its volume, that true value is found.” Does size always matter for large language models (LLMs)? In a technological landscape bedazzled by LLMs taking center stage, a team of…
Studies show that loyal customers are responsible for as much as 65% of all brand purchases. In turbulent economic times, when consumers become warier with every penny they spend and brands are increasingly desperate to keep the income flowing, loyalty programs play a pivotal role in fostering retention and increased spending. But creating a loyalty…
Google’s November 2023 core update is now rolling out and may take up to two weeks to complete. This is the fourth broad core algorithm update of 2023. the first core update of 2023 was the March 2023 core update, which started rolling out on March 15 and was completed on March 28. The second core update…
Meta’s ad revenue increased by 23.8% in the final quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q4 2023 was $38.7 billion compared to $31.3 billion in the same period in 2022. This success helped drive total Meta revenue to grow 25% year-on-year from $32.2 billion in Q4 2022 to…
Google plans to share more insights into how targeted ads are served to users in the European Union. The search engine is going to provide access to additional data and also roll out a new transparency center in a bid to comply with evolving EU online content rules. Under the new regulations that roll out…
Enterprise SEO will always be a unique challenge for those who are in the field and doing the work. Most enterprises make changes more slowly than the SEO landscape evolves. This will be even more true in 2024, given how rapidly AI and tools like ChatGPT, Gemini and Copilot are building a presence in how…
Microsoft will soon bring Copilot Pro, the premium $20 per month version of its AI search features, to the Copilot iOS and Android app. Microsoft’s Mikhail Parakhin said the app updates are being processed within the respective app store submission process. Microsoft did release the Copilot app some time ago but when Microsoft announced Copilot…