Gary Illyes from Google said that the HTML structure for your web pages does not matter much for rankings. He said this on the latest Search Off The Record podcast, saying, “I know that some people like to think that HTML structure matters all so much for rankings, but in fact, it doesn’t matter that…
Google’s Gary Illyes answered a question on why one might see a sudden spike in indexed URLs by Google Search. The short answer is that there can be a ton of reasons, so it is hard to answer the question without the specific domain. But Gary did say these three reasons why Google might increase…
This week was much slower than the previous weeks, and yes, the core and reviews updates are not yet completed, and Google has no estimate for us on when they will be completed. Google seems to be testing a “Simple Search” feature. Google may still be getting the dates it shows for some search results…
Amazon Ads today unveiled new generative AI features aimed at helping advertisers create more engaging video and image content. The tools include Video generator and live image capabilities, both currently in beta for select U.S. advertisers. Why we care. Time and cost are big challenges when it comes to creating good quality video content for…
Google is testing moving the link cards from the bottom of the AI Overviews to the top, making those links much more visible and much more likely to be clicked on by a searcher. Currently, these link cards were below the AI Overview answer and are hard for searchers to see and click on. What…
Google pushed out a large update to Gemini (formerly known as Bard) and this update includes more links to both related content and also links to verify the content that Gemini is responding with. Google said this is to continue its “work to reduce hallucinations and making it easier to explore websites that help you…
Products included in this article Apple’s highly anticipated new model of the Vision Pro headset is facing delays until late 2026, accompanied by reports of lower-than-expected demand. While these developments might raise concerns, they do not diminish the long-term potential of Apple’s vision products. List of Best Selling Products Navigating Uncertain Sales Figures Sales…
Google Search is testing a new carousel search feature that shows products from EnergyStar.gov and Energy.gov, governmental websites, on products that you can buy to save with tax credits from the government. This was spotted by Khushal Bherwani, who posted a screenshot of this in action on Twitter. I should add that I tried to…
Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. The approach to acquiring links now mixes traditional methods with new strategies, resulting in a more natural online presence. One example of this blended technique is podcast link building, which moves away from the typical transactional nature…
AI startup Groq (not Elon Musk’s Grok) has unveiled its new artificial intelligence (AI) chip with a Language Processing Unit (LPU) architecture that claims to deliver instantaneous response times. This new innovation comes at a time when AI is witnessing a boom, and companies such as OpenAI, Meta and Google are hard at work…