Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. While there are a number of well-made third-party reporting tools, many are pricy and inaccessible to all PPC managers, either due to budget concerns or complex approval processes. Additionally, various tools have different benefits, with some better…
Google is rolling out new features to boost creative results and transparency in its advertising platforms, particularly for Performance Max campaigns. Why it matters. These updates aim to help advertisers create more effective ads, understand their performance better, and ensure brand safety across Google’s ad network. Key updates: New reporting tools: Conversion metrics in asset-level…
Nathanael Jenkins had always wanted to study aerospace engineering, he just hadn’t quite found the right place for it. He had explored options close to his home in Hampshire, U.K., but had never considered studying in the United States. That changed when a family vacation brought him to the MIT campus in 2018. “MIT…
Zyphra’s release of Zamba2-2.7B marks a pivotal moment in developing small language models, demonstrating a significant advancement in efficiency and performance. The model is trained on a substantial enough dataset of approximately 3 trillion tokens derived from Zyphra’s proprietary datasets, which allows it to match the performance of larger models like Zamba1-7B and other…
Perplexity, the AI-powered search startup, is rolling out a new “Publishers’ Program” to share ad revenue with media partners, amid recent plagiarism controversies. This move signals a shift in how AI companies are approaching content partnerships, potentially setting a new standard for compensating publishers whose work is used to train and power AI systems. Details:…
Google is experimenting with new ad placements in search results, but the frequency remains low. Here’s what you need to know: By the numbers. As shared by Mordy Oberstein, head of SEO brand at Wix: 0.31% of desktop SERPs have ads mixed into organic results 0.01% of mobile SERPs have ads mixed into organic results…
Website migrations are a part of an enterprise’s natural evolution. Companies may migrate because they’re rebranding, going to the cloud to scale their site easier or numerous other reasons. However, while migration may seem simple on paper, one misstep can lead to SEO problems, such as: 404 errors. Lost rankings. Missing content. Lost revenue. Before…
Google is now promoting its AI Overviews directly in Google Discover. As users scroll through the Google home page, they may see a sample of a question that Google thinks its AI Overviews in Google Search can do a nice job of answering. What it looks like. Here is a screenshot of my Google Discover…
Is your marketing team overwhelmed and underperforming? It’s time to harness the power of automation. This free guide from Act-On provides a step-by-step blueprint to transform your marketing efforts. Learn how to: Streamline your workflow: Reduce manual tasks and focus on high-impact activities. Personalize your messaging: Deliver targeted content to the right audience at the…
Pinterest is testing a new program that could reshape advertising strategy, leveraging the relationships and expertise of news outlets and other publishers. Why we care. This move creates a new offering for advertisers of potentially more targeted and effective ad placements. Details: Pinterest is exploring an ad auction system on its pages, with revenue sharing…
