Change is the only constant in today’s rapidly evolving digital marketing landscape. Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. As GEO and its effects on SEO and…
A sustainable source for clean energy may lie in old soda cans and seawater. MIT engineers have found that when the aluminum in soda cans is exposed in its pure form and mixed with seawater, the solution bubbles up and naturally produces hydrogen — a gas that can be subsequently used to power an…
Google pushed out a large update to Gemini (formerly known as Bard) and this update includes more links to both related content and also links to verify the content that Gemini is responding with. Google said this is to continue its “work to reduce hallucinations and making it easier to explore websites that help you…
This week, we covered yet again more Google Search ranking volatility. Microsoft is testing its new Bing generative search experience. Reddit blocked Bing and other search engines that won’t pay for its content. Google is not going to deprecate third-party cookies in Chrome. Google will test ads in AI Overviews soon. Google tests link icons…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Gemini added related content and verification links. OpenAI launched its search engine called SearchGPT. Google says don’t use LLMs for SEO advice. Google has a related…
Unlike big proactive PR campaigns, where working with professionals can prevent you from wasting a huge amount of time and money, reactive digital PR is usually something that you can bootstrap with a bit of time and effort. As long as you follow a few basic rules, you can earn yourself a handful of foundational…
Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform. Why we care. Reddit’s new ad format allows advertisers to collect user information directly on the platform, potentially improving lead quality and campaign performance for businesses across various industries. Key features: Mobile-optimized design with auto-populating email fields….
Some so-called digital marketing experts have said “blogs are dead,” especially in big business. This couldn’t be further from the truth, especially with changes in search like AI Overviews and the endless flow of trust customers now require. Blogs build trust gradually, contrary to what shady marketers claim. Results aren’t instant. It’s a long-term strategy…
The strongest paid search strategy builds on your brand’s unique value. Here, you control the customer experience and messaging, driving traffic that converts from search, via Google Ads. Your brand terms, message and unique selling points are yours to leverage – and in paid search, they should be your safe haven. But with fierce competition,…
OpenAI, the company behind the ChatGPT, has made its entry in the search engine space with SearchGPT. Still in the testing phase, OpenAI’s SearchGPT combines the company’s AI models with information from the web to get fast and timely answers with clear and relevant sources. The new move from OpenAI directly stacks it against…
