Google is investigating a Local Services Ads bug that’s causing businesses to appear in search results for their competitors’ names. The issue comes just weeks after the platform started piloting branded Local Service Ads (LSA) called Direct Business Search. This new ad type allows brands to show up in search results when someone directly searches…
A surprising 92% of SEOs and link builders believe their competitors are buying backlinks, according to a recent Editorial.Link survey of 113 industry experts. This stat highlights the ongoing debate in our community around the power and value of links. Are bought backlinks a shortcut to SEO success? Or are they a huge risk? Let’s…
Google Product Studio, which is part of Google Merchant Center Next, now works in the UK, India, and Japan. Google also added file upload support to Product Studio and additional seasonal-themed templates. Google announced “merchants with Merchant Center Next accounts based in the US, UK, CA, AU, IN, and JP” can now access Google Product…
Google will be providing credit refunds to advertisers who were overcharged due to a technical glitch. The error affected a small number of campaigns within Display and Video 360 that ran from July through to December last year. Why we care. If your campaigns were affected by the technical glitch, make sure to contact Google…
Google has rolled out impression share data for Local Service Ads (LSAs). Impression share is the percentage of times your ad shows up compared to the total number of times it could potentially appear. This data became available on LSAs in November, Ginny Marvin, Google Ads liaison officer, confirmed on X. Why we care. Impression…
Experimentation is an underutilized tool in content strategy for SEO. Traditionally, we create content based on research and theory, wait months to see how it ranks, then iterate if needed – an ongoing cycle. However, the rise of social search platforms presents an opportunity to accelerate this process. Social search allows users to discover content…
I chuckled when I saw the words “Search was broken” on the LinkedIn profile of Stefan Weitz. This assessment had nothing to do with Google Search in 2024. Rather, he was talking about Google in 2010. This was a time when Google was loved despite only answering one in four queries successfully, according to Weitz….
Google must face a proposed class action lawsuit from advertisers claiming that it monopolizes the ad exchange market, a U.S. judge has ruled. However, some antitrust claims made by advertisers, particularly those centred on ad-buying tools, have been dismissed. The allegations. The advertisers claim that Google monopolizes the ad exchange market, leading to higher ad prices…
LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. However, LinkedIn ad campaigns can sometimes stumble even with the best intentions. If you’re puzzled by your LinkedIn Ads setup going awry, you’re not alone. This article will dissect the critical factors that can undermine your once-promising ad setup,…
Researchers from Google Research and UIUC propose ZipLoRA, which addresses the issue of limited control over personalized creations in text-to-image diffusion models by introducing a new method that merges independently trained style and subject Linearly Recurrent Attentions (LoRAs). It allows for greater control and efficacy in generating any matter. The study emphasizes the importance…