Google is now expanding the rollout of Merchant Center Next to all merchant accounts, following its announcement at Google Marketing Live 2023. Merchant Center Next (GMC Next) brings a revamped interface and new features to Google’s ecommerce platform, potentially streamlining operations for online retailers. Key points: New users and many existing ones already have access….
In 2024, brands are encountering a variety of challenges that can impact their reputation. Their decisions are under close scrutiny and require strategic foresight to effectively manage these issues. Brand reputation issues in 2024 NewsWhip’s report, “The Biggest Reputation Issues Impacting Brands in 2024,” examines four specific types of crises that brands have faced in…
Google Notes, which launched in Search and Discover as a labs feature 8 months ago is officially ending at the end of this month. “We’re excited to continue testing new ways to connect people to authentic, relatable voices and look forward to bringing some of our learnings from Notes into future product experiences,” Google told…
Meta added overlay ads to Instagram Reels, offering new ad placements to reach users with banner ads while they watch reels. The big picture. This move aligns with Meta’s ongoing strategy to monetize Reels across its platforms, following the earlier introduction of overlay ads on Facebook Reels. Details: Overlay ads are now available on Instagram Reels….
Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Why it matters. Advertisers will now have their apps showing at the top of the Search tab potentially increasing their ad exposure as well as leading to higher click-through rates for app…
In this article, you will learn how to leverage the eight main factors that will get your company (or yourself) explicitly recommended by Google’s knowledge algorithms in search. The target (and the key performance indicator) is that your named entity is included in the “best of” entity lists on Google search – a list of…
We’ll look back at 2024 as the year AI made its way into the martech stack. Generative AI, in particular, quickly appeared in a wide range of martech applications. In fact, as the martech landscape grew to more than 14,000 new applications in 2024, 77% of the 3,068 new tools introduced this year are based on generative…
Google Vids Gemini Feature: How often in your professional career have you wondered if you could quickly finish your presentation work to take a breather? But alas, the grind never stops, and you end up spending hours creating presentations and nowadays, even videos for shareholders, bosses, and more. This is where generative AI can…
There’s a scam going on in the world of Google Maps/Google Business Profile. Competitors can move Google Map pins to a new location which can negatively impact rankings. This has been happening for several months and impacted many Google Business Profile listings. It’s easy for scammers to make this change using the Suggest an edit…
Meta is rolling out a new feature allowing advertisers to showcase custom offers directly on Instagram ad call-to-action (CTA) buttons. Key features: Dynamic sourcing of offer details from the ad’s website URL. Predictive display of the offer most likely to convert. Support for up to 20 offers per ad, with Meta predicting which one is…