TikTok implemented new restrictions on ads targeting teens and introduced AI disclosure requirements for advertisers. Why we care. These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. Key changes. U.S. advertisers can now only target teens using broad options like location, language…
The EU sent Amazon a new request for information (RFI) on Friday, focusing on the ecommerce giant’s recommender systems, advertising transparency and risk assessment measures. This is Amazon’s third RFI since being designated a very large online platform (VLOP) under the DSA. The company must respond by July 26. Why it matters. The European Commission’s…
Microbes that are used for health, agricultural, or other applications need to be able to withstand extreme conditions, and ideally the manufacturing processes used to make tablets for long-term storage. MIT researchers have now developed a new way to make microbes hardy enough to withstand these extreme conditions. Their method involves mixing bacteria with…
Meta Platforms’ newest social media offering Threads has over 175 million monthly active users, CEO Mark Zuckerberg revealed on Wednesday, ahead of its first anniversary. A challenger to X, formerly known as Twitter, Threads hit app stores on July 5 last year, timed to win users from the de facto micro-blogging site during its…
Working in SEO requires various tools for research and analysis. We need to understand website performance, market trends, user behavior, competitor activity and the effort needed to achieve our goals. While premium tools offer many useful features, several free tools can significantly enhance your SEO efforts. If you are a freelancer just starting out or…
Google rolled out a Chrome extension designed to help advertisers troubleshoot their Enhanced Conversions setup called EC Assist. Why we care. Enhanced Conversions are crucial for improving Google Ads performance, but setting them up correctly can be a challenge. How it works: Advertisers install the EC Assist Chrome extension They run a test conversion on…
Google released new help articles for advanced data source management in Merchant Center Next, alongside a new add-on for enhanced product data control. Key features: Attribute rules: Automatically fix common data errors. Supplemental data sources: Enhance primary product data with additional details. Why it matters. These updates enable advertisers to potentially improve product visibility and…
Post a comment on Reddit, answer coding questions on Stack Overflow, edit a Wikipedia entry or share a baby photo on your public Facebook or Instagram feed and you are also helping to train the next generation of artificial intelligence. Not everyone is OK with that — especially as the same online forums where…
Gmail AI Trick: If your line of work involves going through multiple emails per day, you would know how time-consuming that can be. Sometimes, the emails may not be of value at all, or be too long containing fluff. But at the end of the day, if your work demands it, there’s no other…
PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics. The traditional “funnel” approach, which starts with brand awareness, is outdated in a world where customer journeys often begin with a simple Google search. By learning from SEO professionals and their focus on helpful, reliable content, PR…