PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics. The traditional “funnel” approach, which starts with brand awareness, is outdated in a world where customer journeys often begin with a simple Google search. By learning from SEO professionals and their focus on helpful, reliable content, PR…
Google announced several new features coming to Display & Video 360. Key updates: Report files download list: New page in instant reporting for Display & Video 360 and Campaign Manager 360. Allows customers to view status and access downloaded reports. User ID redaction: Affects Data Transfer files for users in Florida, Texas, Oregon and Montana….
Meta has introduced new attribution settings in its Ads platform, allowing advertisers to distinguish between all conversions and first-time conversions. How it works. Advertisers can now choose between two attribution options: All Conversions: Shows every conversion after an ad view or click First Conversion: Displays only the first conversion after an ad view or click…
On May 24, Ford Professor of Engineering Al Oppenheim addressed a standing-room-only audience at MIT to give the talk of a lifetime. Entitled “Signal Processing: How Did We Get to Where We’re Going?”, Oppenheim’s personal account of his involvement in the early years of the digital signal processing field included a photo retrospective —…
Language is a defining feature of humanity, and for centuries, philosophers and scientists have contemplated its true purpose. We use language to share information and exchange ideas — but is it more than that? Do we use language not just to communicate, but to think? In the June 19 issue of the journal Nature,…
Thomas Varnish loves his hobbies — knitting, baking, pottery — it’s a long list. His latest interest is analog film photography. A picture with his mother and another with his boyfriend are just a few of Varnish’s favorites. “These moments of human connection are the ones I like,” he says. Varnish’s love of capturing…
Google Ads has finished auto-migrating location extensions to assets for most active accounts, a process announced on July 24, 2023. Why we care. This change expands the ways advertisers can use location information in their ads, potentially improving ad performance and reach. The details. Migration affected accounts with activity between July 1, 2023, and Jan….
Google released the Merchant API Beta, a redesigned version of the Content API for Shopping, with new features and improved architecture Key features: Modular design with isolated sub-API updates. New sub-APIs including Data Sources, Notifications, Products, Inventory, and more. Improved alignment with Google’s API improvement proposals. Why we care. This new API version could significantly…
In today’s paid search environment, the ability to build powerful and proficient PPC teams is paramount. Paid search teams require a blend of PPC expertise, data analysis, communication skills and team collaboration. This article explores how to build a paid search team that aligns with your organization’s objectives and delivers outstanding results for your brand…
Google is updating its Political Content policy this month, expanding the definition of U.S. Election ads. Key changes. The new definition will include ads featuring: Current officeholders or candidates for federal elected offices. Current officeholders or candidates for state-level elected offices. Current officeholders or candidates for U.S. territory-level elected offices. Federal, state, or territory-level political…