On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass, a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. If you missed it you can access it all on-demand for free now. But for an even…
On many occasions, multinational SEO and multilingual SEO are used interchangeably when discussing SEO for global websites. Despite their similarities, multinational and multilingual SEO have key differences. Understanding these differences lets you create effective website design and SEO strategies. This article tackles the nuances of each type of SEO project and answers some of the…
AI has been the buzzword on everyone’s lips for the last few years, ever since generative AI took off with the launch of ChatGPT. Over time, generative AI models have matured and are now much more capable, but a trend we’ve been noticing lately is local compute. Because data is precious, and no one…
After months of anticipation, Samsung finally announced the official dates for its upcoming Galaxy Unpacked event. The Samsung event will take on July 10 in Paris this year instead of its home country. The event is expected to include several announcements such as the unveiling of Galaxy Z Fold 6, Galaxy Z Flip 6…
PPC advertising can be challenging, especially when your product or service falls into a sensitive or difficult category. Whether you’re promoting pharmaceuticals, financial services, adult content or other regulated industries, advertising – especially on Google Ads – requires a balance of creativity, compliance and ethical consideration. Google Ads remains one of the most powerful platforms…
Google’s June 2024 spam update rollout is now complete. The spam update started June 20, 2024, about 7 days ago. This update was a general and broad spam update, it was not a link spam update and did not automate the site reputation abuse policy, which is still only done via manual actions. Google wrote this morning, “The rollout…
I chuckled when I saw the words “Search was broken” on the LinkedIn profile of Stefan Weitz. This assessment had nothing to do with Google Search in 2024. Rather, he was talking about Google in 2010. This was a time when Google was loved despite only answering one in four queries successfully, according to Weitz….
Google today announced updates to Google Analytics 4 (GA4). The coming months will see improved cross-channel reporting and budgeting, AI-generated insights and some integration with Chrome Privacy Sandbox. What’s new. These are the five new features Google announced: Third-party ad data: Users will be able to import advertising data from Pinterest, Reddit and Snap directly into…
Google Chrome for Android has added new local places features to Chrome Actions, that will allow Chrome users to quickly call, get directions and read reviews from a local business directly from the Chrome search bar. What Google said. Google announced it added “new Chrome Actions to help you save time when you’re trying to engage with…
Google is testing moving the link cards from the bottom of the AI Overviews to the top, making those links much more visible and much more likely to be clicked on by a searcher. Currently, these link cards were below the AI Overview answer and are hard for searchers to see and click on. What…