Google is exploring alternatives or supplemental ways of controlling crawling and indexing beyond the 30 year standard of the robots.txt protocol. “We believe it’s time for the web and AI communities to explore additional machine-readable means for web publisher choice and control for emerging AI and research use cases,” Google wrote. Engaging with the community….
Google is testing a floating search bar in the Google Discover results. So when you load up the Google home page on your mobile device and scroll through some Discover stories, the search bar sticks to the stop and floats over the stories. This was spotted by Mordy Oberstein who posted a video of it…
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI…
Black Friday, Christmas, Valentine’s Day – these aren’t just dates on a calendar; they’re golden opportunities for savvy marketers. A well-planned pay-per-click (PPC) strategy can mean the difference between riding the wave of seasonal demand and getting lost in the holiday noise. Seasonal PPC isn’t about simply increasing your ad spend when the leaves start…
Addressing MIT’s newest students and their families yesterday, President Sally Kornbluth and several alumni faculty offered some tips about how to thrive at the Institute. “You belong here,” Kornbluth and others assured the audience, while emphasizing the many ways that the 1,102 members of the Class of 2028 are connected and interdependent. “All of…
Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. The approach to acquiring links now mixes traditional methods with new strategies, resulting in a more natural online presence. One example of this blended technique is podcast link building, which moves away from the typical transactional nature…
SEO is easy enough, in theory. The strategies are obvious if you’ve been around the block. What’s hard about SEO is the actual execution and implementation. The consistency. On a daily basis. Nowhere is this more obvious than link building. This article will explain why. You’ll also learn how to use the “5 degrees of link relevance”…
Unless you’ve been away on a desert island for the last 18 months, you’re well aware that Google Analytics 4 (GA4) took center stage on July 1 as the source for our web metrics. We’ve had to say goodbye to Universal Analytics (UA), an old friend to many marketers. One of the biggest challenges marketing…
Google has updated its favicon search developer documentation to remove the Favicon user agent section and also to clarify that you need to allow Googlebot and Googlebot-Image user agents for Google to index your favicons and display them in Google Search. What Google said. “Clarified in the favicon documentation that both the favicon file and…
Someone learning to play tennis might hire a teacher to help them learn faster. Because this teacher is (hopefully) a great tennis player, there are times when trying to exactly mimic the teacher won’t help the student learn. Perhaps the teacher leaps high into the air to deftly return a volley. The student, unable to…