From your account reps to the interface itself, Google gives you plenty of recommendations on managing your ad campaigns. But are all of those good? Should you ignore these recommendations and “hack” Google’s machine learning – or should you follow Google’s advice? Two Google Ads experts – Ben Kruger and Anthony Higman – had an…
What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in isolation, it only explains what’s happening in the organic search channel. However, in reality, businesses relying on SEO are supported by multiple channels. Often, PPC and SEO are treated separately,…
Large Language Models (LLMs) have revolutionized natural language processing, enabling AI systems to perform a wide range of tasks with remarkable proficiency. However, researchers face significant challenges in optimizing LLM performance, particularly in human-LLM interactions. A critical observation reveals that the quality of LLM responses tends to improve with repeated prompting and user feedback….
Monocular depth estimation (MDE) plays an important role in various applications, including image and video editing, scene reconstruction, novel view synthesis, and robotic navigation. However, this task poses significant challenges due to the inherent scale distance ambiguity, making it ill-posed. Learning-based methods should utilize robust semantic knowledge to achieve accurate results and overcome this…
Max Conversion Value consistently delivers better ROAS and CPA compared to other Google Ads strategies, while Max Clicks is a strong but underutilized option. That’s just one interesting finding from a new analysis conducted by Optmyzr, a PPC management platform. Why we care. Choosing the right bidding strategy is crucial for maximizing ad performance, but…
Reddit unveiled new features for its Ads Manager, including an ads inspiration library, AI copywriter and image auto-cropper. These tools aim to help advertisers, especially small businesses, create more effective ads that resonate with Reddit’s unique community. Why we care. Small businesses often lack the time and resources to craft platform-specific ad content. These AI-powered…
TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on its search results page. Previously, ads on TikTok’s search page were more generic. But now brands can tailor their ads to align with specific search behaviors. Why it matters. TikTok…
Browse the web these days, and you’ll likely run into AI-created content (whether you realize it or not). The line between AI and human-written content continues to blur rapidly, causing confusion and misplaced trust in flawed AI detection tools. But these so-called electronic gatekeepers – meant to separate human-crafted content from its artificial counterparts –…
Google has now totally disabled the Google Cache from completely working. Earlier this year, Google removed the cache link from the search result snippets. Then a couple of weeks ago, added links to the Wayback Machine. Now, the direct link to see the Google Cache has been fully disabled. If you try to go directly…
iOS 18 was released for users in India and around the globe a week after the iPhone 16 launch event earlier this month. Although iOS 18 came with a range of improvements and a bunch of new features, it was missing the much-awaited Apple Intelligence. According to the beta releases, a few of the…
