Daily Search Forum Recap: May 27, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google updated its AI Overviews help documents to show how to use web only filters and how to submit feedback. Google blasted the concept of toxic links….

Read More

Your guide to Google Analytics 4 attribution

Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions in conversion paths. Therefore, it’s crucial to understand attribution in Google Analytics 4 (GA4). (If you are new to attribution, read the Google Analytics help…

Read More