Google is adding new AI-powered search features to Google Search and in Google Search Labs, in addition to rolling out AI Overviews to searchers in the U.S. this week. The new AI-powered features include the ability to adjust AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results and a new Google Lens ask-with-video feature….
Google Analytics 4 is introducing three new reports that allow you to analyze data seamlessly from your integrated 360 ad platforms: Campaign Manager 360 report: A pre-made ready report that demonstrates how well your CM360 campaigns drive traffic and conversions to your website or app. Display & Video 360 report: A pre-made detailed report showcasing…
Reddit is significantly expanding its interest targeting categories for advertisers. The platform is increasing its current offering from 66 to 152, with additional topics and subjects also set to be rolled out in the coming weeks. Why we care. The expansion will create more opportunities for brands to serve ads to relevant audiences, which could…
Google Ads finally resolved the “Confusing Ad Text” and other content quality label errors for “the vast majority of affected users”. For those still impacted by the error messages, which have been ongoing for the past 14 days, the platform confirmed it would continue working to restore the service. Appeals. The backlog for self-service appeals…
Artificial Intelligence and Machine Learning are the trending fields of today’s time. With the immense progress being made in AI, new innovations are transforming the way humans interact with machines. Reasoning in human intelligence is a significant part of Artificial Intelligence. A number of theorems-proving approaches have been researched, such as Automated theorem proving (ATP),…
20 years ago tomorrow (December 2, 2003), I started this blog aimed at archiving some of the best discussions within the search marketing community. It has now been 20 years that I’ve been writing on this site, covering what you – the search marketers are talking about from within the search community. Tomorrow marks the…
Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. A growing recognition of a gap characterizes this initial phase – perhaps a missing item in their collection, an upgrade to enhance their lifestyle or a solution to a…
Up to 94% of customers say that a negative review or social media comment has convinced them to avoid a company, according to an InMoment study. But it’s actually much worse than that today. Negative reviews only used to impact the person finding them. With AI taking over more and more platforms being used, all…
OpenAI today announced SearchGPT, its long-awaited search product. SearchGPT is a “temporary prototype” and limited to just 10,000 users and publishers at launch. OpenAI plans to integrate the “best” parts of the new search features directly within ChatGPT in the future. How SearchGPT works. SearchGPT responds to queries using its AI models plus information pulled…
Reddit is exploring monetizing its search results pages, teasing a significant untapped opportunity for the popular online forum. Logical next step. With over 1 billion monthly searches on the platform, Reddit sees advertising against user searches as a logical next step to improve monetization after enhancing the core search experience. Why we care. Reddit venturing…