YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages AI to help advertisers target relevant audiences more efficiently and effectively by serving ads in the right place at the right time to drive interest and intent. Why we care. Serving your ads to a more relevant audience optimizes…
Google is now rolling out links to webpages within the Search Generative Experience AI-powered answers. You will see the AI-powered overview answers have these down-arrow icons; when you click on them, Google will show you the relevant webpages used to help form that part of the answer. “Starting today, when you see an arrow icon…
Google’s Rich Results Test has been upgraded to show you validation of structured data for paywalled content. So now the tool will show you if that site is using the proper structured data for paywalled content or not. What it looks like. So the Financial Times is a popular financial news site that using a…
Generally, above the Google Explore is a “more results” button, but Google is now testing adding “Follow This Search” next to the More Results button. The follow feature probably is related to the follow feature Google announced last month. Shameem Adhikarath posted about this on X – he shared this screenshot with me: Syed Irfan…
Google added a new option to the Google Business Profile screen in web search for “add address autocomplete.” This is not really a search feature but a promotion to use the Google Maps Cloud Platform to help users check out with the correct address on your e-commerce site or forms. Colan Nielsen spotted this and…
Google manipulated ad auctions and inflated costs to increase revenue, harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. Google’s monopoly power This was defined…
Paid search advertising revenues reached a new high in 2023 – though annual growth continues to slow, according to a new report. In total, search accounted for $88.8 billion of a record $225 billion in U.S. digital advertising revenues, according to the IAB Internet Advertising Revenue Report: Full Year 2023, conducted by PwC. That figure…
Regarding robotic learning, the standard practice is to use datasets tailored to the particular robot and job at hand to train policies. Starting from scratch in this manner necessitates a substantial amount of data collection for every activity, and the policies that are produced typically display little generalizability. Theoretically, data gathered from previous robots…
Google’s legal troubles appeared to worsen yesterday as the judge of the adtech antitrust trial delivered sharp criticism of the tech giant, signaling possible consequences for its business practices. What happened: During the pre-trial motion hearings, Judge Leonie Brinkema sharply criticized Google for its handling of privileged information, labeling the company’s actions as “absolutely inappropriate…
Here is the big monthly Google webmaster report, where I catch you up on what changes with Google Search related to Google updates, ranking volatility, SEO, Search Console, UI changes, local and much more. This month we had intense ranking volatility all month, we had autocomplete updates, deepfakes algorithm changes and a big search indexing…