With customer and revenue growth hitting new highs in Q3, Semrush achieved its first profitable quarter since Q1 2021. That ends a stretch of nine straight quarters posting a net loss. Semrush’s third quarter revenue was $78.7 million, up 20% year-over-year ($65.8 million) from 2022. Earlier this year, Semrush said it expected to break even…
Microsoft Advertising introduced Property Center, an evolution of Hotel Center, and made Lodging Campaigns globally available. Why they matter. These new features aim to help property owners and managers attract more customers and increase bookings with simplified campaign management and expanded reach. Key features: Property Center: A centralized hub for managing assets for Lodging Campaigns,…
YouTube is testing serving ads directly embedded into video streams – the latest move in its war on ad-blockers. Why it matters. The “server-side ad injection” approach bakes ads into the core video file itself, making them indistinguishable from content for client software and extensions that try to filter out advertising. Why we care. By…
“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. This headline almost drove me to start a loud, angry, uncontrolled rant, but I didn’t want to look like Abe Simpson in the “Old Man Yells at Cloud” meme. So, let me explain…
Google has confirmed they released a language matching systems update about two weeks ago to improve how Google matches languages in Google Search. Google said, “these should better match results to the language someone searches in, while still allowing for the flexibility multilingual searchers need to access results in multiple languages.” Earlier this year, I…
A groundbreaking initiative has emerged from esteemed research institutions aiming to unravel the enigmatic intricacies of lithium-based batteries. Employing an innovative approach, researchers harness machine learning to meticulously analyze X-ray videos at the pixel level, potentially revolutionizing battery research. The challenge at the heart of this endeavor is the quest for a comprehensive understanding…
A new Google Merchant Center policy on “automated content” says reviews generated using an automated program or artificial intelligence application are considered spam and against the Google Merchant Center policies. Google posted this update here and clarified its existing Merchant Center policies and enforcement. Automated content policy. The new policy reads: “Automated Content: We don’t…
Throughout the first two months of 2024, we have witnessed multiple asteroid approaches to Earth. However, the last few days broke this trend, with no asteroid passing the planet. Normality is expected to resume tomorrow as yet another asteroid has been designated to pass the planet in close proximity. These close approaches occur when…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing is testing removing its cache link from the search results, like Google did. Bing is also testing from sources across the web. Google said if you…
When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers searching for your local business. Local competition is hotter than ever, and if you’re not on top of your rankings, you can bet your competitors are. Here are six local SEO tactics you can…