The top business intelligence solutions make finding insights into data and effectively communicating them to stakeholders easier. It has never been more crucial for businesses to sift through massive amounts of data in search of meaningful insights, as data can now be collected on everything from sales and marketing to workflows and efficiency to hiring…
Google has fixed the Google Ads issue with serving and spending that started on Wednesday morning and lasted almost three days. Google posted an update at 5:28 pm ET today saying, “The problem with Google Ads has been resolved. We apologize for the inconvenience and thank you for your patience and continued support.” The issue…
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear…
A trip to Ghana changed Sofia Martinez Galvez’s life. In 2021, she volunteered at a nonprofit that provides technology and digital literacy training to people in the West African country. As she was setting up computers and connecting cables, Martinez SM ʼ23 witnessed extreme poverty. The experience was transformative. That same year, she left…
Google’s commitment to delivering the best search results to its users has led to the development of advanced algorithms to determine the websites that dominate the SERP for any given query. At the core of these efforts is a focus on user satisfaction as a key measure of a website’s quality and relevance. By prioritizing…
Google has confirmed they released a language matching systems update about two weeks ago to improve how Google matches languages in Google Search. Google said, “these should better match results to the language someone searches in, while still allowing for the flexibility multilingual searchers need to access results in multiple languages.” Earlier this year, I…
Google has fixed the ongoing search ranking bug that kicked off around the same time as the release of the August 2024 core update. Google wrote, “We fixed the issue with ranking. There will be no more updates.” Here is the timeline of this issue: Google initially wrote, “There’s an ongoing issue with ranking in…
Google has introduced a new tROAS (target Return on Ad Spend) Insight Box for Performance Max and Standard Shopping campaigns, offering advertisers enhanced visibility into campaign performance. Why it matters. This update provides ecommerce advertisers with a clearer understanding of their ROAS performance relative to their targets, potentially enabling more informed optimization decisions. How it…
Google Discover is an especially important source of organic traffic for publishers. This personalized feed, available within Google’s mobile app and mobile search homepage, offers users an engaging experience by recommending relevant content, even before they know exactly what they want to search for. Google Discover is one of the fastest-growing sources of traffic for…
Google announced several update to Performance Max (PMax): Asset generation is expanding globally in English with more languages to come. Image editing will finish rolling out in the U.S. in March, with global English expansion following shortly after. In the coming weeks, as Google upgrades its image generation models to Imagen 2, you’ll be able…
