Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is hard set. On July 1, Google will delete all historical data from Universal Analytics properties. This deadline also affects Analytics 360 customers. With little more than a month until the deadline, if you have not done so by now, your organization…
As the traditional search box becomes obsolete and the vast majority of searches shift to the extreme long tail, SEO will invariably evolve in the future. It’s actually not such a bold prediction if you have been in the search space for a while. Data has shown time and time again that searchers don’t want…
The Department of Justice’s laid out a damning case against Google in the antitrust lawsuit closing argument. Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence – including how Google has been increasing costs for advertisers – in How Google harms search advertisers in 20 slides In light of the revelations,…
TikTok is testing a new 60-minute video upload limit, which could unlock new content possibilities for brands, marketers and content creators. Why we care. TikTok is already a powerful discovery engine, but the ability to upload 60-minute videos opens up TikTok’s potential as a platform to host long-form branded video content – rather than breaking…
Netflix’s ad-supported tier is rapidly gaining traction, reaching 40 million monthly users globally, the streamer announced at its 2024 Upfront presentation. The paid ad offering, initially seen as a risky move, has quickly become a hit for Netflix as it seeks new revenue streams amid intensifying streaming competition. Why we care. Netflix’s platform offers advertisers…
Domestic home entertainment brand Govo debuted its latest soundbar lineup in a live event held in Delhi on Thursday. The newly launched products, Govo Go Surround 975 and 940 , mark a significant milestone as the first ‘made-in-India’ soundbars equipped with Dolby Atmos technology. These audio devices are manufactured at Channelplay’s facility in Manesar,…
I don’t know for a fact that people are searching less on Google. I just know it’s true. During Google I/O, Alphabet/Google CEO Sundar Pichai told us AI Overviews have resulted in an “increase in Search usage.” Pichai said the same thing during Alphabet’s Q1 2024 earnings call. But if that’s the case – doesn’t that…
Snowflake Inc. is in talks to acquire startup Reka AI for more than $1 billion, expanding the software maker’s effort to offer generative AI capabilities, according to people familiar with the matter. Reka AI makes large language models — software trained on massive swaths of the internet that can be used for a range…
Shares of India’s vaunted IT outsourcing firms are facing a reality check, as global investors’ rush into the artificial intelligence theme starts to leave pricey old-economy tech stocks behind. Unlike counterparts in the developed world and China, Indian software makers including leader Tata Consultancy Services Ltd. have yet to make significant advances in generative…
Google has added two new crawlers to the Googlebot family of web crawlers: GoogleOther-Image GoogleOther-Video Google said these two new crawlers are versions of GoogleOther optimized for fetching image and video bytes. GoogleOther was added in April 2023 to be used internally by Google teams to crawl the public web and free up some resources…
