Responsive search ads (RSAs) are the bread and butter of Google Ads search campaigns. Launched in 2018 and originally a beta ad format, RSAs became the default ad format for search campaigns on June 30, 2022, when Google sunsetted Expanded Text Ads (ETAs). The magic behind RSAs is that by providing multiple headlines and descriptions,…
An issue is causing too many ads to show at the top of Google’s search results. The issue. The search engine is showing five sponsored posts at the top of SERPs, when there should only be four, for some queries. For example: SERPs error. Marketers raised the ads display issue on X (the platform previously…
Throughout the first two months of 2024, we have witnessed multiple asteroid approaches to Earth. However, the last few days broke this trend, with no asteroid passing the planet. Normality is expected to resume tomorrow as yet another asteroid has been designated to pass the planet in close proximity. These close approaches occur when…
Google is now showing a blue map pin with a city name under some of the search result snippets. This seems to be rolling out now and seems to be new. It shows you if a specific website is near you or in a specific city, I think. Here is what this looks like for…
Google is now rolling out the about this image feature that it announced back in May and is also adding new links to the SGE AI powered answers, the company announced. SGE AI answers with supporting links Google said it is now adding to the Search Generative Experience‘s AI-generated AI answers “descriptions of some sources,…
SEO has come a long way from the days of keyword stuffing. Modern search engines like Google now rely on advanced natural language processing (NLP) to understand searches and match them to relevant content. This article will explain key NLP concepts shaping modern SEO so you can better optimize your content. We’ll cover: How machines…
Google has this ad format, I don’t think it is new, but it is titled “Here are some in the area.” These look like a version of Local Service Ads, but they look different. Anthony Higman, an expert in Local Service Ads from Google said on X that he has been seeing these ads for…
Today, actionable data is key. Yet, drowning in a sea of information from various sources can be overwhelming. How do you prove your campaigns are hitting the mark and contributing to the bottom line? Automation can elevate your marketing game by freeing time so you can focus on innovative strategies rather than wrestling with data….
More frequently than not, B2B buyers are vetting sellers based not only on product specifications, pricing and other traditional factors but on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly. Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and discovered that…
Every year, John Mueller, Senior Search Analyst / Search Relations team lead at Google makes a significant effort to help respond to SEO-related questions on Christmas. He has done this since at least 2007, so sixteen-years and counting, and has done it again this Christmas. Here are the previous years of John offering support on…