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Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI…

Here are cookies from the Chicago Google office. They have a Ferris wheel on them, with the Google logo and it says Chicago. They look like sugar cookies. I found these on Instagram. This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to…

Bing announced this week that it may use AI to create your snippets. Bing is calling this “Generative AI Captions” and if Bing uses AI for your snippet, it will label it as such. Bing will add the label when you click on the arrow down on any snippet, it will show next to the…

It was 13 years ago today that Google launched the Panda update. This algorithm update had a massive and far-reaching impact on SEO and content strategies for years to come. Here’s a complete history of the Google Panda algorithm update. What was the Google Panda update? Google Panda was a major algorithm update that impacted…

There’s a new search strategy in town! Generative engine optimization (GEO), the younger sibling of search engine optimization (SEO), has arrived at the station. There’s a good chance you’re already familiar – if you head to Google and ask it a question, you’ll likely see an AI-generated blurb at the top of your search results. …

Ahrefs leadership is once again calling out Semrush for making “7 shameless edits” to an Ahrefs vs. Semrush comparison article written by Brian Dean before his site, Backlinko, was acquired by Semrush. The saga continues. That would actually be seven additional edits. Because previously, in Ahrefs mentions vanishing from Semrush-owned Backlinko, Ahrefs called out Semrush…

John Mueller, a Google Search developer advocate, said on X that Google Search does not use Sistrix’s a virus scanner. Googlebot does not scan documents for viruses as it crawls the web. John wrote, “Google doesn’t use that virus scanner.” John is referring to Sistrix. This is in response to an issue Patrick Heijmans, an…

Instagram shed light on why your posted videos may not be reaching all of your followers on the platform. Adam Mosseri, head of Instagram, explained that “nobody” reaches every single one of their followers due to two primary reasons: Many of your followers may not open the app on the particular day you published your…