The original version of this story appeared in Quanta Magazine. Two years ago, in a project called the Beyond the Imitation Game benchmark, or BIG-bench, 450 researchers compiled a list of 204 tasks designed to test the capabilities of large language models, which power chatbots like ChatGPT. On most tasks, performance improved predictably and…
Reddit is piloting a free suite of tools designed to help businesses improve their engagement with consumers. The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when, and how to effectively participate on the platform — whether it’s alongside their Reddit ads or by itself for more natural interaction. New…
Are you intrigued by the world of video production and creation within advertising and digital media? The content development industry has rapidly evolved over the past two decades, fundamentally reshaped by human behavior and social content. Let’s explore the powerful forces driving its continuous transformation. The evolution of video production and creation for advertisers To…
For the original iTunes version, click here. It was a very busy week, so I apologize for the length of this video, so buckle up and get ready. Not that Google wanted to say that, but changes are coming to Google Search. We saw signs earlier this week that the Reviews update has rolled…
Many people have an incredibly low bar for what they consider to be “great” content that deserves to rank in Google Search. So often, I see people bemoaning the fact that their content is great and high-quality. They just can’t understand why it isn’t ranking. But inevitably, when I go look at that great content,…
In his first years as an acquisitions editor at the MIT Press in the late 1980s, Bob Prior helped handle a burgeoning computer science list. Thirty-six years later, Prior has edited hundreds of trade and scholarly books in areas as diverse as neuroscience, natural history, electronic privacy, evolution, and design — including one single…
Toxoplasma gondii, the parasite that causes toxoplasmosis, is believed to infect as much as one-third of the world’s population. Many of those people have no symptoms, but the parasite can remain dormant for years and later reawaken to cause disease in anyone who becomes immunocompromised. Why this single-celled parasite is so widespread, and what…
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI…
Google is rolling out a new notification in select Google Ads accounts, offering personalized support for implementing enhanced conversions. Why we care. Despite Google’s decision to stall removing cookies from Chrome, advertisers still need new ways to measure and optimize their campaigns. Enhanced conversions provide a privacy-focused solution to maintain accurate conversion tracking. Details. The…
Google is unleashing multiple measures aimed at improving the quality of its search results beginning today. Google is releasing the March 2024 core update and a number of spam updates (aka March 2024 spam update). Also, Google’s helpful content system has been incorporated into its overall core ranking system. In addition, Google announced several new…