Post a comment on Reddit, answer coding questions on Stack Overflow, edit a Wikipedia entry or share a baby photo on your public Facebook or Instagram feed and you are also helping to train the next generation of artificial intelligence. Not everyone is OK with that — especially as the same online forums where…
The digital world moves fast. What drives results today may not be effective tomorrow. To stay ahead, businesses must ensure their content is dynamic, engaging, and impactful. To address this challenge, Adobe, REVOLT, and Protiviti Digital will be presenting “Embrace the Future of Content Management with a CMS Makeover,” on Thursday, August 8. This live…
Today’s buyers have thousands of options to choose from and hundreds of companies competing for their attention. Running an ad and expecting consumers to go directly to purchase isn’t a viable option. It’s entirely obsolete. A much more effective strategy is to retarget and nurture. The goal is to stay top of mind with your target audience…
A new study reveals the promise and limitations of interactive TV advertising. The key findings: 36% stronger unaided brand recall vs. standard video ads 95% of viewers prefer adding products to cart over immediate purchase Higher CPMs: 10-15% above industry standards Why it matters. As CTV ad spend is projected to reach $33 billion by…
The highly parameterized nature of complex prediction models makes describing and interpreting the prediction strategies difficult. Researchers have introduced a novel approach using topological data analysis (TDA), to solve the issue. These models, including machine learning, neural networks, and AI models, have become standard tools in various scientific fields but are often difficult to…
Google fully rolled out its conversational experience to all advertisers in the U.S. and U.K. This feature will soon be globally accessible to all advertisers. However, during the initial rollout, it will only be available in English. Why we care. More advertisers now have access to a feature that could make the process of building…
Google is now also rolling out the October 2023 core update. This is happening while Google is rolling out the October 2023 spam update and only weeks after Google finished rolling out the August 2023 core update. Also, this is weeks after the September helpful content update. Got all of that? The new Google October…
With the increase in smart bidding, broad match and Performance Max we can see Google Ads moving toward audience signals and first-party data audiences. First-party data is essential to improve audience targeting and provide Google with audience signals. What is first-party data? First-party data is information you collect through your website, or digital marketing and…
Netflix’s ad-supported tier is rapidly gaining traction, reaching 40 million monthly users globally, the streamer announced at its 2024 Upfront presentation. The paid ad offering, initially seen as a risky move, has quickly become a hit for Netflix as it seeks new revenue streams amid intensifying streaming competition. Why we care. Netflix’s platform offers advertisers…
Pinterest is launching its first-ever streaming show with an actionable and shoppable experience. Inspired by Pinterest trends, Deliciously Entertaining is a six part cooking series that will premiere on the Tastemade streaming channel on February 23. Why video matters. 93% of consumers say video is helpful when making an online purchase, according to video creator…