Patients with intractable cancers, chronic pain sufferers, and people who depend on battery-powered medical implants may all benefit from the ideas presented at the 2023-24 MIT-Royalty Pharma Prize Competition’s recent awards. This year’s top prizes went to researchers and biotech entrepreneurs Anne Carpenter, Frederike Petzschner, and Betar Gallant ’08, SM ’10, PhD ’13. MIT…
Google is piloting a new SERPs feature called “highly rated” for Local Services ads (LSA). As part of the experiment, when users input a local business query into the search engine, Google is now testing the display of a sponsored box featuring a selection of LSAs with top reviews in specific verticals. The featured ads…
You should expect to see “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Why we care. Google just today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews. We’re…
Google is making it easier for merchants to pull in product listings from their sites through automated “website crawl” feeds in Merchant Center. How it works. Google uses structured data markup on merchant websites to automatically extract up-to-date product information like titles, pricing, availability and images. The big picture. The automated feeds aim to reduce…
Google officially clarified that it has no plans to replace its advertising sales staff with AI. Philipp Schindler, Google’s senior vice president and chief business officer, emphasized that recent organizational restructures were geared towards enhancing the efficiency of its services. Additionally, he highlighted that the ongoing development of new AI solutions is to enable its…
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI…
Aaron Damigos’ inbox was hit with a dreaded, ubiquitous business-update calendar invite on June 3. The meeting included someone from HR, his manager, and upper management—and ultimately resulted in the sudden end to his job as a web support associate with Microsoft. Microsoft reportedly laid off some 1,000 people in early June, pulling from…
Increasing first-page rankings and organic traffic has always involved guesswork. Experienced marketers know that deciding what content to produce and how to publish it can lead to wasted time, energy, and money. That can stop anyone dead in their tracks. But what would it look like if guesswork was no longer a factor in SEO…
Do you ever feel like your website isn’t climbing the SERP like you want it to? It may be the fault of a sneaky, unintentional mishap called keyword cannibalization. Keyword cannibalization is a common issue that many online marketers face, but don’t worry – it’s not (always) as scary as it sounds! In fact, it’s…
HTTP status codes play a crucial role in the functionality and performance of websites, but their impact extends beyond technical matters. When it comes to SEO, understanding HTTP status codes becomes essential. These status codes are crucial for search engines since they can influence how Google will crawl and index your pages effectively. In this…