You should expect to see “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Why we care. Google just today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews. We’re…
On Feb. 12, the Division of Student Life and MIT lost a valued community member. Ken Johnson Jr., director of communications, promotions, and marketing in the Department of Athletics, Physical Education, and Recreation (DAPER), passed away following complications from a stroke. He was 47 years old. Johnson’s sports information career spanned 25 years. Prior…
Kate Middleton, the Princess of Wales, needs to brush up on her Photoshop skills, apparently. Over the weekend, the royal family released the first image of Middleton since her abdominal surgery in January. As the photo of her and her three smiling children started to circulate online, the Associated Press and other wire services…
From full introductory courses in engineering, psychology, and computer science to lectures about financial concepts, linguistics, and music, the MIT OpenCourseWare YouTube channel has it all — offering millions of learners around the world a pathway to develop new skills and broaden their knowledge base with free offerings from MIT educators. “I believe OpenCourseWare…
The story of Bob Kramer’s career is a wild one, peppered with twists and turns, false starts, and happy accidents. Before gaining renown as one the finest bladesmiths at work today (a bladesmith is an expert at creating knives and other bladed objects), Kramer had enrolled in and dropped out of college, worked as…
Apple made a major concession in its battle to protect the dominance of its App Store on iPhones and other devices in Europe on Tuesday, saying developers will be free to distribute their apps directly to consumers. Apple announced the changes to comply with the European Union’s Digital Markets Act (DMA), which kicked in…
(Reuters) – Google is restricting AI chatbot Gemini from answering questions about the global elections set to happen this year, the Alphabet-owned firm said on Tuesday, as it looks to avoid potential missteps in the deployment of the technology. The update comes at a time when advancements in generative AI, including image and video…
Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: AI asset suggestions. Real-time bidding buyers. Upgraded mediation toolkit. Improved A/B testing. Immersive in-game ads. Geo-based, controlled experiments. The tech giant said the updates are designed to “enhance creativity, diversify revenue and make data-driven…
TikTok updated its Effect Creator Rewards program to improve monetization opportunities for current members and expand access to creators in new markets. By extending the program to 33 additional markets and lowering eligibility criteria, TikTok aims to engage more creators in the initiative. Why we care. The Effect Creator Rewards program serves as an additional…
Investing time and effort into crafting PPC ad copy that effectively reaches and resonates with your target audience is essential. This is your opportunity to impress and persuade potential customers to visit their site, opening the door to a potential lead or sale. If the ad copy is lacking, they may be deterred from further…