The day after Google released its new search spam policies, including the March 2024 spam and core updates, Google began penalizing websites that the search company felt violated those spam policies. The result of these search penalties was that some sites were completely or partially de-listed from Google’s search results, and all or part of…
In a move that could potentially revolutionize the smartphone market, Apple is gearing up to introduce measures that will make it easier for users to switch from iPhones to Android phones. In fact, you may even be allowed to uninstall Safari. The catalyst behind this initiative is the European Union’s Digital Markets Act, which…
Reddit is piloting a free suite of tools designed to help businesses improve their engagement with consumers. The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when, and how to effectively participate on the platform — whether it’s alongside their Reddit ads or by itself for more natural interaction. New…
TikTok accused U.S. Senators of staging a “predetermined” vote to ban the platform in the United States. Next week, the U.S. House of Representatives will vote on legislation that gives TikTok’s owner, China’s ByteDance, six months to divest the app. If it doesn’t, TikTok could be completely banned in the United States, losing its 150…
Trends and hurdles are already taking shape for all PPC marketers in 2024. Changes in the privacy and data landscapes are dictating most of them, alongside continuing economic struggles. But what are those challenges and how can we prepare and react to them? Here are the five biggest I foresee for the rest of the…
Google Ads started limiting country-level location exclusion to 120 entities. Moving forward, advertisers will receive a warning notification if the number of entities they enter exceeds this limit. Exclusion list changes. The issue was first flagged by Google Ads marketing agency PPC Sauce on X: “I have an exclusion list (all countries but US, or…
Sponsored Content In my decade of teaching online, the most significant inspiration has been that online learning democratizes access to education globally. Regardless of your ethnic background, income level, and geographical location—as long as you can surf the web—you can find an ocean of free educational content to help you learn new skills….
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Marketers are leaving money on the table by focusing only on optimizing campaigns, not customer experiences. A campaign that leads to a customized/optimized landing page can dramatically impact overall campaign economics and customer engagement. How can you create landing pages that deliver seamless, personalized experiences end to end? This webinar will provide you with a…
There is no clear connection between social media engagement and page views for news publishers, according to a new study. Additionally, less than 1% of readers to news articles come from social media, according to research conducted by Memo. Why we care. Using social media to increase your coverage doesn’t seem to bring as much…