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TikTok is facing renewed calls for a potential ban in America by U.S. Senators. A bipartisan group of lawmakers is proposing a law that would force ByteDance, TikTok’s owner, to divest the app within the next six months. If not, TikTok risks losing its user base of 150 million people in the United States. The…
LinkedIn is back up and running after a global outage prevented users from accessing their accounts. The technical glitch was impacting users globally, including the U.S. and UK, with more than 48,000 reports of issues via Downdetector. Why we care. If you were running ad campaigns on LinkedIn, expect a significant decrease in reach, engagement,…
TikTok is encouraging creators to post more high-quality content by expanding its incentives, including: Allowing all creators to offer subscription packages. Bringing its Creativity Program out of beta. Upgrading its Creator Academy. Why we care. Encouraging creators to share lengthier videos not only expands advertising opportunities for brands but also enhances engagement. Higher-quality content tends…
Billions of users log into Meta technologies like Facebook and Instagram every day – an advertiser’s dream. But reaching these users with ads that are relevant to what they’re looking for is a challenge if you don’t have the right data, particularly in the era of third-party cookie deprecation and data privacy restrictions. To reach…
TikTok launched a new Data Portability API as part of its efforts to comply with the Digital Markets Act, which is being rolled out this week. This feature gives users on the platform the option to choose how their data is handled between the platform and third-party apps. It aligns with TikTok’s ongoing efforts to…
The European Union’s sweeping new law to rein in potential market abuse from the world’s biggest tech firms will first focus on sorting out app stores, the bloc’s competition chief Margrethe Vestager said. Just days before the Digital Markets Act comes into force Vestager said in an interview with Bloomberg TV that she’s most…
A new MIT Bootcamps hybrid program recently convened 34 innovators to tackle substance use disorder from multiple perspectives. Together, they built and pitched new ventures with the goal of bringing life-saving innovations to the field. The Substance Use Disorder (SUD) Ventures program featured workshops, case studies, and interactive sessions with researchers, entrepreneurs, and doctors…
Throughout the first two months of 2024, we have witnessed multiple asteroid approaches to Earth. However, the last few days broke this trend, with no asteroid passing the planet. Normality is expected to resume tomorrow as yet another asteroid has been designated to pass the planet in close proximity. These close approaches occur when…
Microsoft updated Bing Webmaster Tools with new helpful insights and reports to help you with your site performance within Bing and Search in general. Bing Webmaster Tools has a new IndexNow Insights report that shows you more than just the URLs submitted to IndexNow. Bing also added a new top SEO insights report that shows…