Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on Universal Analytics for website measurement and data analysis need to act quickly to avoid losing access to their historical data and maintain continuity in their…
It seems Google is expanding the Things To Know feature in its search results, both in how often it is shown, where it is shown and how it is shown. We are also seeing it in the form of site links or sublinks on specific search results. Just an FYI, we’ve covered tons of Things…
As you know, Microsoft released the Copilot App for iOS and Android but it does not support plugins like the Bing App. But don’t worry, Copilot will soon support plugins. Mikhail Parakhin, the CEO of Advertising and Web Services at Microsoft, announced that plugin support will be added to the Copilot mobile apps. Here is…
Google may soon allow businesses and organizations to manage their social media links that show up on their local listing within Google Search and Google Maps. Google added a new help document on how to manage your social links in Google Business Profiles. Manage social links in Google Business Profiles. This feature is not fully…
BRANCH-SOLVE-MERGE (BSM) is a program for enhancing Large Language Models (LLMs) in complex natural language tasks. BSM includes branching, solving, and merging modules to plan, crack, and combine sub-tasks. Applied to LLM response evaluation and constrained text generation with models like Vicuna, LLaMA-2-chat, and GPT-4, BSM boosts human-LLM agreement, reduces biases, and enables LLaMA-2-chat…
A couple of months ago, Google launched course info rich results in the Engish regions but now it may be rolling out beyond those regions. Some SEOs in India are now seeing it for the first time, keep in mind, they are English results but not necessarily in English regions. Shameem Adhikarath spotted this for…
It looks like Google recently added a “from Google” card to the Google Search Generative Experience AI-generated answer section. This is when Google sources from its own data, like Google Business Profiles, Merchant Center and other Google-owned properties. Glenn Gabe spotted this and posted on Twitter saying, “I don’t remember seeing this language used in…
Microsoft Ads is rolling out a new feature called “brand lists” for Performance Max (PMax) campaigns. It promises more control over your brand image and ad visibility. Brand lists allow advertisers to exclude their ads from appearing alongside specific brands, potentially improving ad relevance and return on ad spend (ROAS). How it works. Advertisers can…
Facebook and Instagram advertisers filed a class-action lawsuit against Meta for $7 billion in San Francisco. They claim that the social media giant exaggerated ad viewership figures by up to 400%, leading them to pay inflated premiums for ad placements on its platforms. Potential Reach metric. The advertisers suing Meta allege that the Potential Reach…
For the original iTunes version, click here. We got another official Google ranking update, the September 2023 helpful content update. This week, we had our first post-Google core update tremors and fluctuations. After saying they would a month ago, Google also finally dropped the FAQ-rich results snippets. Google also surprised us by saying How-to…
