Have you ever wondered why sometimes a freshly created website isn’t making a dent in Google search results, despite the painstaking optimization of every web page? If you’re scratching your head over your website’s rankings in the search engine, you might have stumbled upon the SEO concept called Google Sandbox – the SEO world’s most…
TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Marketers will be able to use the database to research information about TikTok’s paid ads – as well as other content that’s commercial in nature, such as: The advertising creative. Dates the ad ran. Main parameters used for targeting (e.g. age,…
A team of researchers from the University of Illinois Urbana-Champaign, Carnegie Mellon University, Georgia Institute of Technology, University of California Berkeley, Meta AI Research, and Mistral AI has developed a universal navigation system called GO To Any Thing (GOAT). This system is designed for extended autonomous operation in home and warehouse environments. GOAT is…
Google has fixed the Google Ads issue with serving and spending that started on Wednesday morning and lasted almost three days. Google posted an update at 5:28 pm ET today saying, “The problem with Google Ads has been resolved. We apologize for the inconvenience and thank you for your patience and continued support.” The issue…
Have you ever been in a situation where not everyone was on the same page? It happens often in the workplace and usually is caused by different expectations among stakeholders. Here are some ways to set and manage expectations for PPC clients and agency teams. Outline expectations during the sales process Setting expectations at the…
The most diversified marine environment on Earth is said to be found in coral reefs. Over 4,000 kinds of fish may be found in the coral reefs, home to an estimated 25% of all marine life. In coral, underwater parasite algae, or zooxanthellae, produces vibrant calcium carbonate structures known as reefs. When the water…
Google is rolling out restrictions for suspended Google Ads accounts, limiting the actions advertisers can take while their accounts are suspended. Restrictions will be implemented in June 2024. Why we care. The restrictions could frustrate some advertisers wanting full access during suspension periods. What’s new? The functionality of suspended accounts will be narrowed to a…
Google today announced Gemini, a multimodal large language model, and confirmed the AI model will be added to Search and Ads in the coming months. Gemini in Search. Gemini will become available in Search, Ads and other products in the coming months. But Google Search is already testing Gemini, which has reduced the latency of…
Rebranding happens when companies grow or face big PR problems. As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions or investor demands. Regardless of the reason, traffic will drop when things go wrong. But don’t panic. Both branded and non-branded traffic can be recovered. It depends on the cause…
Google is notifying some advertisers that use Google’s Local Service Ads program that soon their ads will be shown on Google Maps. It will start with the iOS version of the Google Maps app and then expand to other platforms and surfaces from there. If you do not want your Local Service Ads to show…