The most diversified marine environment on Earth is said to be found in coral reefs. Over 4,000 kinds of fish may be found in the coral reefs, home to an estimated 25% of all marine life. In coral, underwater parasite algae, or zooxanthellae, produces vibrant calcium carbonate structures known as reefs. When the water…
Amazon Prime Day 2023 broke records to become the retailer’s most successful to date. The two-day event, which took place on July 11 and 12, saw year-on-year spending shoot up by 6.1% to $12.7 billion in the U.S., according to Adobe Analytics data. Prime members splashed out on more than 375 million products worldwide and saved…
Have you ever been caught in the whirlwind of a personal or professional SEO project, overwhelmed by its complexities and unsure where to begin or what to focus on? Managing your online presence is crucial in digital marketing, where every view and click can make or break your brand. Fortunately, an entire industry is dedicated…
Google announced the v16 release of the Google Ads API. To leverage some of its features, you’ll need to update your client libraries and code. Look out for the updated client libraries and code examples, which will be released next week. Why we care. The updated version of Google Ads offers a range of new tools and…
Gary Illyes from Google explained how Google Search may or may not handle special characters within Google Search. He explained this in the latest Google SEO office hours at the 16:10 mark. Gary was asked, “How does Google handle special characters like the superscript e in search results.” For example, a Latin letter E with…
Apple has been recently making headlines for holding talks with companies like Google and OpenAI to use their AI services in its devices. Recently, the company also invested in several AI startups for iOS 18. Now, Apple is reported to have partnered with a Chinese tech giant company named Baidu to take advantage of…
A recent study conducted by researchers at IBM and Oxford University revealed a breakthrough in antiviral drug development. The researchers utilized generative artificial intelligence (AI) to design novel molecules that have the potential to block the SARS-CoV-2 virus, which causes Covid-19. This approach proved successful, as the team identified four potential Covid-19 antivirals in a…
Ranking on Google, Bing and emerging search platforms now requires a strategic combination of search expertise and public relations finesse. At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best…
No, you don’t have to worry about scores from SEO tools. Google doesn’t even use scores from some of its own tools (e.g., Lighthouse) for ranking. That’s according to Google Search Advocate John Mueller, in the latest #AskGooglebot video. Why we care. Even though Google has said numerous times that Google does not use SEO…
The executive in charge of Google Ads, Jerry Dischler, stepped down after more than 15 years with Google. Google wouldn’t say whether Dischler will stay with the company, only that he would take on a “new challenge.” Google confirmed to Search Engine Land that the decision was not related to the recent federal antitrust trial….