Google began testing links within the Search Generative Experience AI-generated snapshot answers earlier this month. Well, it seems that test is over. Google is no longer showing links or citations in its AI-generated answers. Link test. Here is a screenshot of the links/citations in these answers. Please note our original coverage showcased three different formats…
With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube, it also offers highly lucrative marketing tools: retargeting video and display ads. Combined with other marketing channels, you can become a strong contender for…
Google is reversing course and won’t phase out third-party cookies in Chrome as previously planned, instead opting for a new approach that gives users more control, the company announced today. Why we care. This decision marks a significant shift in Google’s privacy strategy and will come as a relief to many in the advertising industry…
Goggle Ads is updating the unacceptable business pactices portion of its Misrepresentation policy. From March, this section will include: “Enticing users to part with money or information by impersonating or falsely implying affiliation with or endorsement by a public figure, brand, or organization.” Enforcement. Google will begin enforcing this policy in March for advertisers outside…
Google is testing removing the large “show more” button and replacing it with a small “more” link at the bottom of the AI Overview snippet. Also, the AI Overview header and Gemini logo at the top left is being removed, or at least being tested being removed. When you click the “more” link, the AI…
Keyword research is a cornerstone of SEO success, but many SEOs do it incorrectly. Instead of focusing on keywords that drive revenue, they only chase traffic volume. This guide tackles a new approach to keyword research that boosts your online presence and directly contributes to your bottom line. By the end, you’ll understand how to…
Google Ads finally resolved the “Confusing Ad Text” and other content quality label errors for “the vast majority of affected users”. For those still impacted by the error messages, which have been ongoing for the past 14 days, the platform confirmed it would continue working to restore the service. Appeals. The backlog for self-service appeals…
Google Ads is currently investigating issues related to payments and credit cards. Users experiencing these problems are unable to update their payment methods or credit card details at this time. Why we care. If your campaign is impacted by these issues, rest assured that the problem lies with Google Ads, and they are actively working to…
Google will make Display & Video 360’s instant reports accessible through the Bid Manager API over the next few months as part of a migration from offline reporting. The big change. Once a partner is migrated, instant reports will be included in responses from the queries.list API endpoint. Why we care. Instant reports provide advertisers…
Google-Extended, the new standalone product token, to tell Google through your robots.txt to not use your site content for Bard and Vertex AI and other AI projects does not work for the AI-answers and snapshots provided in the Search Generative Experience. Google told us that Google-Extended does not work for SGE. “SGE is a Search…