In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products and website migrations. Without effective project management, this constant influx of work can quickly become overwhelming. This article explores the key elements of successful project management for in-house SEO teams, helping you navigate the constant…
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Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start inviting creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to join Creator Marketplace in the coming weeks. Chinese export brands will also be invited to…
Google announced the v16 release of the Google Ads API. To leverage some of its features, you’ll need to update your client libraries and code. Look out for the updated client libraries and code examples, which will be released next week. Why we care. The updated version of Google Ads offers a range of new tools and…
Google announced several update to Performance Max (PMax): Asset generation is expanding globally in English with more languages to come. Image editing will finish rolling out in the U.S. in March, with global English expansion following shortly after. In the coming weeks, as Google upgrades its image generation models to Imagen 2, you’ll be able…
Google Ads is targeting businesses within their Gmail accounts, offering them free consultations. Notably, the promotion is delivered through pop-up notifications rather than emails, making the message look less like an ad, possibly increasing the chances of conversions. Why we care. Prompting businesses to engage directly with Google Ads, especially when they already have an…
2024 has continued the trend of the past year, with asteroid approaches on most days. NASA, with the help of its advanced ground and space-based telescopes, has shed light on four asteroids that are set to pass Earth at close distances today, February 22. While none of these space rocks pose a threat to…
AI startup Groq (not Elon Musk’s Grok) has unveiled its new artificial intelligence (AI) chip with a Language Processing Unit (LPU) architecture that claims to deliver instantaneous response times. This new innovation comes at a time when AI is witnessing a boom, and companies such as OpenAI, Meta and Google are hard at work…
Artificial intelligence experts and industry executives, including one of the technology’s trailblazers Yoshua Bengio, have signed an open letter calling for more regulation around the creation of deepfakes, citing potential risks to society. “Today, deepfakes often involve sexual imagery, fraud, or political disinformation. Since AI is progressing rapidly and making deepfakes much easier to…
Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. Backdrop explained. This new feature can automatically identify a main focus or let you choose one manually. It then removes the background, and you can use the…