Anonymization is a significant problem when handling Industrial Internet of Things (IIoT) data. Machine Learning (ML) applications require decrypted data to perform tasks efficiently, which means that third parties involved in data processing may have access to sensitive information. This poses a risk of privacy leaks and information leakage for the companies generating the data….
Alphabet Inc., Google’s parent company, reported higher advertising revenue in the third quarter of 2023, year on year. An 11.3% gain in search revenue was accompanied by an increase in revenue for YouTube ads (12.5%). Google’s advertising network was down 2.6%, however, this was an improvement on the 5% loss reported in the second quarter…
Despite constant reminders to create helpful content and the importance of E-E-A-T (expertise, experience, authoritativeness and trustworthiness) – Google Search still finds ways to rank content in top positions that shouldn’t be there. Look no further than A Chronological List of Star Wars Movies & TV Shows, published yesterday on Gizmodo (note: it was updated today…
With its characteristic cheerfulness, ChatGPT will tell you that the digital media landscape is “rapidly evolving.” Google is regularly updating its algorithm, AI is getting smarter by the day and new tools are entering the market faster than fashion trends, which go in and out of style. That can mean opportunities and challenges for us….
Perplexity, the AI-powered search startup, is rolling out a new “Publishers’ Program” to share ad revenue with media partners, amid recent plagiarism controversies. This move signals a shift in how AI companies are approaching content partnerships, potentially setting a new standard for compensating publishers whose work is used to train and power AI systems. Details:…
Google has added new structured data carousel beta documentation, also known as host carousel. Google wrote that this is “a new carousel rich result that’s in beta, which is a list-like rich result that people can scroll horizontally to see more entities from a given site (also known as a host carousel).” The new documentation…
Google Ads is no longer maintaining individual and ad group keyword forecasting in Keyword Planner. Few advertisers were using these features so the platform decided to retire them, according to Ginny Marvin, Google’s Ad Liaison, on X (formerly known as Twitter). However, campaign-level forecasts and historical keyword-level data are still available. Why we care. By…
Google announced significant updates to its AdMob policies, set to take effect this month, aimed at improving clarity and transparency for publishers. These changes will impact how and where ads can be placed within apps, particularly in private communication spaces, affecting publishers’ monetization strategies. Key changes: “Ads on Dynamic Content” policy replaced with “Ads in…
Google seems to be bolding text within the Google Search Generative Experience AI answer snapshot when that text matches part or all of the query. Google does this with the normal search result snippets and now seems to be doing it here, in the new Google SGE. This was spotted by Khushal Bherwani who posted…
How do you use the link data within Google Search Console? That is what John Mueller of Google asked earlier this month, and he got a nice list of uses for the link data within the Search Console. Personally, I rarely use it but when I was reviewing Search Console, I noticed my link count…