Google Ads offers several ways to create audiences, with custom segments being the most flexible and powerful option. However, most custom segments we see are poorly created. Poorly created audience segments are impossible to refine or optimize since you do not know why the ad is being displayed. Well-crafted audience segments can be optimized similarly…
You’ve likely heard that a picture is worth a thousand words, but can a large language model (LLM) get the picture if it’s never seen images before? As it turns out, language models that are trained purely on text have a solid understanding of the visual world. They can write image-rendering code to generate…
Google has sent some Google Merchant Center e-commerce site managers notifications that a new annotation may begin to show up in the search results next to their site’s listing that shows how many searchers purchased on your site. It may read, “1K shopped here recently.” The email was sent to Menachem Ani who shared a…
ChatGPT has many applications for content and SEO. This article will discuss what to keep in mind when creating ChatGPT prompts for SEO and share an extensive list of SEO-focused prompts to use in your day-to-day work. ChatGPT prompt engineering strategy Before getting into specifics, it is helpful to have a general approach to ChatGPT…
The repercussions of negative, false and defamatory content on the web are profound for businesses and individuals, especially when it ranks highly on Google. This article explores nine of the most effective and commonly used strategies for removing negative content from the web. The effectiveness of these methods can vary due to changes in laws,…
Google announced a big change to HowTo and FAQ rich results on Aug. 8. Simply put, FAQs became exclusive to certain kinds of businesses, and HowTos were demoted to desktop only, followed by the news they’re disappearing entirely. This means the positive impact of ranking for HowTo rich results will disappear, and most of us…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads notified advertisers that some ad customizers will stop working soon. Google discontinued the limited use video carousel markup. Google Maps has new directions and travel…
A couple of years ago, Google added a filter to its shopping search results for “get it by” a specific date. Now with the Google Search results getting more e-commerce-like, Google added that filter to the side bar for some queries and also is testing a new section to get the gifts by Christmas, by…
This is a gentle reminder that Google is updating its ad-serving requirements in the European Economic Area (EEA) and the UK in the coming weeks. Under the new rules, publishers and developers using Google AdSense, Ad Manager, or AdMob in these regions must use a certified Consent Management Platform (CMP) that has been certified by…
Google is releasing a number of new features for its new Search Generative Experience today. Those features include SGE while browsing, definition overlays in the SGE responses, and color-coded with syntax highlighting and other coding improvements within the SGE answers. Google wrote these new features “help you better learn and make sense of information on…