Why marketers should care about customer journey orchestration

In today’s omnichannel world, customers engage with brands across many different touchpoints both online and offline. This makes mapping the customer journey more complex for marketers. Customers expect seamless experiences across channels and devices. If the journey is disjointed, they will quickly become frustrated and take their business elsewhere.

This is where customer journey orchestration (CJO) comes in. CJO platforms empower marketers to optimize the customer experience by:

  • Identifying pain points in the journey where customers struggle
  • Orchestrating personalized interactions to delight customers
  • Responding quickly to changing customer needs and expectations

With CJO, marketing is no longer limited to siloed campaigns. You can take an outside-in approach starting from the customer perspective. This results in increased satisfaction, loyalty, and advocacy.

According to a recent Forrester study, 65% of marketers plan to increase spend on CJO platforms in the next year. But with many solutions now available, how do you choose the right one?

That’s where our MarTech guide comes in. This comprehensive report profiles leading platforms and provides actionable insights to guide your buying process including.

Visit Digital Marketing Depot to download Customer Journey Orchestration Platforms: A Marketer’s Guide and learn how to connect journeys, increase loyalty, and drive growth.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

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Digital Marketing Depot

Digital Marketing Depot is the resource center for digital marketing strategies and tactics. Created by Third Door Media, Digital Marketing Depot features a robust library of hosted white papers, eBooks, original research, and webinars on a wide range of digital marketing topics- from advertising, analytics, data and content management, to email marketing, SEO and PPC campaign management, and much more. Visit us at http://digitalmarketingdepot.com.

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