Google Analytics 4 (GA4) is a sophisticated web analytics tool. But it isn’t your only option. Despite its many advantages, there are also plenty of disadvantages to consider. Luckily, there is no shortage of analytics tools that can compete with it, both in features and price. Here, we’ve compiled a list of 15 free and…
The landscape of many businesses is altering due to artificial intelligence, and picture creation is one area where this is happening significantly. Numerous AI picture generators use artificial intelligence algorithms to turn text into graphics. These AI tools may be a terrific method to visualize your thoughts or notions swiftly in a couple of seconds….
Google has allegedly been mis-selling video ads to marketers for the last three years. Advertisers working for small businesses, Fortune 500 companies and even the U.S. Federal Government have all been impacted, with the Google violating its own standards approximately 80% of the time, according to an Adalytics study. Dozens of marketers expressed their regret…
Google Cloud, a division of Alphabet, has introduced Anti Money Laundering AI for banks. The proposed AI solution is an innovative tool driven by artificial intelligence (AI) that aims to revolutionize anti-money laundering efforts in the financial industry. The product utilizes machine learning techniques to assist banks and other financial institutions in meeting regulatory requirements…
Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for visualizing and analyzing data. To avoid being overwhelmed by the abundance of data, it is crucial to fully understand the tool and determine key…
The field of text-to-image generation has been extensively explored over the years, and significant progress has been made recently. Researchers have achieved remarkable advancements by training large-scale models on extensive datasets, enabling zero-shot text-to-image generation with arbitrary text inputs. Groundbreaking works like DALL-E and CogView have paved the way for numerous methods proposed by researchers,…
Facebook has updated its resource explaining how it ranks content across its website, including Feed, Stories and Reels. Meta has also announced new tools and features for improved transparency on the social network, which will better assist marketers. Why we care. Marketers and advertisers need a strong understanding of how Facebook ranks content in order…
In an unprecedented series of events, a next-generation open-source AI model called Zeroscope has been put out in the market with the ability to run state-of-the-art text-to-video service on modern-day graphics cards available to users at comparatively much cheaper costs. China’s Modelscope-owned Zeroscope aims to revolutionize media and video creation by unlocking a new spectrum…
Google is broadly rolling out brand exclusions in Performance Max and broad match brand restrictions in Search to all advertisers. Following successful pilots for both, the search engine announced that the move would help marketers with guiding Google AI and where their campaigns appear online. Up until now, both features were only available in beta. Why…
Multimodal Large Language Models (MLLMs) have demonstrated success as a general-purpose interface in various activities, including language, vision, and vision-language tasks. Under zero-shot and few-shot conditions, MLLMs can perceive generic modalities such as texts, pictures, and audio and produce answers using free-form texts. In this study, they enable multimodal big language models to ground themselves….
