30-second summary: As the content battleground goes through tremendous upheaval, SEO insights will continue to grow in importance ChatGPT can help content marketers get an edge over their competition by efficiently creating and editing high-quality content Making sure your content rank high enough to engage the target audience requires strategic planning and implementation Google is…
In the film “Top Gun: Maverick,” Maverick, played by Tom Cruise, is charged with training young pilots to complete a seemingly impossible mission — to fly their jets deep into a rocky canyon, staying so low to the ground they cannot be detected by radar, then rapidly climb out of the canyon at an extreme…
30-second summary: There has been a gradual increase in Google’s impact of page load time on website rankings Google has introduced the three Core Web Vitals metrics as ranking factors to measure user experience The following steps can help you get a better idea of the performance of your website through multiple tests A fast…
The performance of large language models (LLMs) has been impressive across many different natural language processing (NLP) applications. In recent studies, LLMs have been proposed as task-specific training data generators to reduce the necessity of task-specific data and annotations, especially for text classification. Though these efforts have demonstrated the usefulness of LLMs as data producers,…
30-second summary: SEO has become a key area of practice for online businesses to gain visibility. If it’s done wrong, however, it can stagnate or even sabotage your online visibility From filling an entire page up with nothing but images to creating tons of bad keywords or spending too much time on meta keywords Here…
How are waves of disruptive technologies, such as more advanced versions of artificial intelligence systems, changing the way we work, live, and play? Are there pathways that academics, practitioners, innovators, and entrepreneurs ought to be pursuing to ensure that the largest share of the benefits associated with new technologies uplift the most marginalized populations? What…
30-second summary: Retailers should use a data-driven approach to develop their marketing strategies to succeed in today’s volatile economy Current tumultuous economic conditions are disrupting the retail landscape by forcing store closures and forecasting bankruptcies Marketing intelligence for pricing, advertising, and promotions is critical in gaining an edge against competitors Managing Partner at GrowByData, Prasanna…
David H. Autor, Ford Professor of Economics at MIT, has been recognized as one of two 2023 NOMIS Distinguished Scientists for his significant contributions and ongoing research work to understand the effects of technological change and globalization on jobs and earnings prospects for workers. Anne Brunet of Stanford University is the other winner for this…
30-second summary: According to various studies, videos help engage your page visitors as well as get them to remember your value proposition better and help them make purchase decisions When creating marketing videos to add to your landing page, keep them shorter than 2 minutes and position them prominently on the page Make sure to…
The rapid advance of artificial intelligence has generated a lot of buzz, with some predicting it will lead to an idyllic utopia and others warning it will bring the end of humanity. But speculation about where AI technology is going, while important, can also drown out important conversations about how we should be handling the…
