Google’s mobile-first indexing initiative that started just about seven years ago is now complete, according to Google. “It’s been a long road, getting from there to here. We’re delighted to announce that the trek to Mobile First Indexing is now complete,” John Mueller from Google wrote on the Google blog. History. As a reminder, Google started mobile-first…
Google Ads has started serving a pop-up survey that disrupts advertisers when they try to pause campaigns. The survey asks users whey they want to pause their ad campaign before allowing them to continue. Why we care. The pop-up survey may annoy and inconvenience busy marketers who lack the time to explain their ad campaign…
Today, actionable data is key. Yet, drowning in a sea of information from various sources can be overwhelming. How do you prove your campaigns are hitting the mark and contributing to the bottom line? Automation can elevate your marketing game by freeing time so you can focus on innovative strategies rather than wrestling with data….
Language models like GPT-3 are designed to be neutral and generate text based on the patterns they’ve learned in the data. They don’t have inherent sentiments or emotions. If the data used for training contains biases, these biases can be reflected in the model’s outputs. However, their output can be interpreted as positive, negative,…
ULTRA is a model designed to learn universal and transferable graph representations for knowledge graphs (KGs). ULTRA creates relational illustrations by conditioning them on interactions, enabling it to generalise to any KG with different entity and relation vocabularies. A pre-trained ULTRA model exhibits impressive zero-shot inductive inference on new graphs in link prediction experiments,…
Google Bard, the conversational AI tool by Google, can now respond to your questions in real-time. You can turn it off and tell Bard to only respond once the answer is complete, but now, by default, Bard writes out the response in real time. Default on. By default, Google has turned on real-time responses, so…
Pinterest’s third-quarter revenue jumped 11% to $763 million in Q3, 2023. Ad earnings surged as the platform’s global monthly active users increased by 8% year-on-year to 482 million. The company credited its success in part to “Its ability to attract and retain advertisers and effectively measure advertising campaigns.” Why we care. Advertisers interested in diversifying…
Google Ads has confirmed it is trialling a new overview slide metrics feature. The platform told Search Engine Land this new dropdown tool has been rolled out to a limited number of advertisers to offer more flexibility from the overview page. Why we care. This new feature simplifies access to essential data for advertisers by…
In July, Google released a massive update to the Knowledge Graph. We named it the E-E-A-T Knowledge Graph update and gave it the codename “Killer Whale” because it made a splash in the SERPs twice: In real time between July 14 and 18. As part of the September helpful content update. A Knowledge Graph (Vault)…
Here is an interesting announcement from Microsoft, announcing the new launch of Microsoft pubCenter – which is actually not new, it is from 2006 and had a slow painful death. But Microsoft is bringing it back, saying, “we developed Microsoft pubCenter. It’s a simple way for creators and small to medium-sized publishers to earn money…
