Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. If you thought…
Apple reportedly asked Amazon to stop competitor ads from appearing on its product pages. In response, the retail giant allegedly agreed to only serve ads and recommendations at the very bottom of Apple product pages – a gesture it doesn’t provide to rival brands like Samsung and Microsoft. This preferential treatment has supposedly enhanced Apple’s…
Like any marketing and advertising channel, SEO should be budgeted for. However, creating an SEO budget isn’t as simple as allocating a set monthly amount. To properly invest in organic search, you need a strategic plan backed by a comprehensive budgeting process. Without clearly defined goals, assessing website needs, and mapping resource requirements, you risk…
Yahoo Search is expected to start rolling out aspects of its redesigned search experience in the first weeks of 2024. Brian Provost, the Senior VP and General Manager of Yahoo Search, said Yahoo Search will be launching in the very early days of 2024. Brian Provost said this at Search Marketing Expo Next event during…
Bing is now using AI to generate captions for some of its search result snippets. Bing is using GPT-4 to make the “search results more relevant and informative and helping users find the websites they are looking for more quickly,” Bing announced. What it looks like. If you do a search for my, [barry schwartz…
Google has released their newest analytics platform – Google Analytics 4 (GA4). This is the first major update to their analytics suite in years and brings with it some game-changing capabilities. GA4 provides: A new event-based data model for more accurate tracking across devices Streamlined account structure and reporting Advanced AI-driven insights and predictive analytics…
Google launched a new search labs experiment named “Notes.” Notes gives searchers a way write their own notes on a specific search result listing and within Google Discover while also allowing others to read people’s notes on that search result listing. “Our goal with this new Labs experiment is to provide access to helpful tips…
Yandex N.V., which is now a Dutch holding company, is looking to sell off its search engine and all of its other Russian assets as part of a deal estimated to be between $5 billion and $6 billion, Reuters reported. Likely sale? A sale could come as early as December. Yandex N.V. might sell 100%…
Generative AI has produced a lot of hype, but has the hype translated into application among marketing leaders and practitioners? Most agree that generative AI brings equal parts opportunity and apprehension, but very few answers when it comes to the practice of marketing and the impact it will have on customer experiences. Join experts as…
Understanding phase-change materials and creating cutting-edge memory technologies can benefit greatly from using computer simulations. However, direct quantum-mechanical simulations can only handle relatively simple models with hundreds or thousands of atoms at most. Recently, researchers at the University of Oxford and the Xi’an Jiaotong University in China developed a machine learning model that might…
