Google’s John Mueller is at it again, saying that text-to-HTML ratios are not a thing for SEO. He said on Reddit, “It makes absolutely no sense at all for SEO,” and you should “ignore any report that gives you a text:html ratio.” John wrote, “Please, ignore any report that gives you a text:html ratio. It…
We previously reported how Bing Chat lets you select text on the Bing search results to conduct another search. Now Bing is expanding that to also let you search directly on Bing Chat, not just Bing Search. This was spotted by Frank Sandtmann and he posted about it on Mastodon – I can replicate it,…
Google’s Search Liaison, Danny Sullivan, said it is important that there is human oversight when it comes to using AI-generated content. He said this on Twitter after speaking at the Google Search Central Live event in San Francisco last night. Danny Sullivan wrote, “right now, there are well-recognized issues with AI-generated content, so human oversight…
Google is testing showing two local service ads in a list view, a change from it showing three local service ads in a carousel format. Google actually switched to three LSAs a year or so ago, up from two, and is now back to testing two. This test was spotted by Len Raleigh on Twitter,…
For the original iTunes version, click here. Google has a bug with the Google News Publisher Center where some publishers’ feeds were days behind, and it seems fixed now. Google said the visibility for HowTo and FAQ rich results would drop significantly for most publishers. Google said don’t delete old content because you think…
Are you a new search marketer looking to learn about the history of search? Do you want to stay updated on the latest search marketing news? If so, there’s only one person you need to “follow” to know 90% of the interesting changes in the industry. This individual has a website; his first blog post…
Plenty of tools promise to offer excellent PPC data and insights. However, they usually come at a cost. But if you know where to look, you can gather a wealth of data and insights without spending a dime. In this article, I’ll share a list of free tools I use to manage client accounts and…
X, formerly known as Twitter, has reduced the eligibility threshold for its ads revenue sharing program. Verified creators now need to have generated 5 million impressions in the previous three months – as opposed to 15 million. In addition, the company has also lowered the minimum payout requirement to $10 instead of $50, enabling more…
YouTube is expanding its link listing display on creators’ channel profiles. The platform now allows you to include up to 14 prominent clickable links near the ‘Subscribe’ button to create awareness of your other platforms, such as websites, social profiles, merch sites and any other links that comply with its Community Guidelines. The new feature…
YouTube creators will soon be able to link Shorts to other types of content, such as long-form videos. The platform announced that it is going to start introducing a safer way for creators to direct viewers by the end of September 2023. Why we care. YouTube Shorts are viewed by more than 2 billion logged-in users a…
