Account suspensions are essential to “maintain a healthy and sustainable digital advertising ecosystem with user protection at its core,” according to Google Ads. While we can all agree that the platform needs to be a safe experience for all, it can be a minefield for advertisers navigating the account suspension process. Let’s look at account…
A brand’s online success relies on interconnected variables. Two critical facets of this interdependent digital ecosystem are search engine optimization (SEO) and customer experience (CX). When SEO and CX work together, they: Pave the way for businesses to reach the right people. Convert visitors into customers. Retain customers in the long run. A well-optimized website…
Lyft will start serving ads to customers on its app for the first time this week. Adverts will appear while consumers wait for their taxi, when they are matched with a driver, and for the duration of the journey. The company is also planning to roll out video ads on the app later this year…
Google Ads API version 14.1 is now available – two months after version 14 was released. The minor update includes additional search term data, new recommendation types and account management assistance. Why we care. The updated version of Google Ads offers a range of new tools and features to help you better monitor the performance…
Although Google wants all online content available for AI training, the New York Times clearly wants to opt out. The Times has made numerous changes to its terms of service – all aimed at preventing AI companies from using the media organization’s content to train their systems. Why we care. Many large language models are…
Google has rolled out significant updates to its Performance Max Best Practice Guide. The refreshed document now includes information on new strategies, advising retail marketers on how they can better optimize campaigns and improve conversions. Why we care. If you don’t keep up-to-date with the latest best practice guidelines from Google, the strategies you use…
Newegg, an American online retailer, now summarizes customer reviews using ChatGPT, the company announced. The AI-generated summaries of customer reviews – called Review Bytes – appear on product pages, highlighting pros and cons. Why we care. This is innovative and smart use of AI in ecommerce that could potentially drive more sales for the company….
Gizmodo published an article “exposing” CNET for deleting thousands of pages, as they put it to “game Google Search.” What CNET did. “Thousands of articles” were deleted in recent weeks (CNET declined to provide an exact number), according to Gizmodo. CNET confirmed the content culling. CNET decided which pages to “redirect, repurpose or remove (deprecate)”…
Google wants AI to be able to mine all digital content unless publishers opt out. The search engine has put forward this proposal in a submission to the Australian government, calling on policymakers to change current copyright laws. Why we care. If copyright laws do change, the onus will be on brands and publishers to…
Google will be showing fewer rich results in its search results, specifically showing less FAQ rich results across the search result snippets and limiting How-To rich results to desktop devices. Google said this update will roll out over next week globally. FAQ changes. Google said the FAQs, FAQPage structured data, rich results will only be…
