I often post about Google ranking volatility and search ranking algorithm updates but I rarely post about them on a weekend. But I just had to this Sunday morning; the tools are literally all reporting massive and explosive volatility this weekend and the SEO chatter is also very high. I know we just reported one…
Google’s John Mueller responded to a question on Reddit about how to “undo” a 301 permanent redirect. In short, John said you can change the redirect but he does not recommend you set up redirects just to redirect them somewhere else in the short term. John said, “I’d figure out what you want for the…
With all these unconfirmed Google search ranking updates over the past couple of months and the Google results being super volatile, we are all asking when Google will confirm the next Google search update. The last confirmed update was the April 2023 reviews update, so it has been three months since Google confirmed an update…
For the original iTunes version, click here. Surprise, surprise, we had another unconfirmed Google search ranking update. Google confirmed it had a Google News indexing bug for weeks and just fixed it at the end of this week. Google Search Console page indexing report, was updated back on June 2nd, causing a ton of…
Repetitive advertising on streaming platforms can damage a brand’s reputation, according to a new study. Overexposure to the same ad campaigns was described as “annoying” and “disruptive” by participants in a new joint study, conducted by IPG’s Magna unit and ad tech firm Nexxen, called It’s All in the Delivery: How Repeating Ads Affect CTV…
Marketers have criticized Google Analytics 4 since it was released in late 2020. The list of complaints is long – from the move from user tracking to event tracking, to the missing standard reports, and the replacement of bounce rate with engagement rate, to name just a few. GA4 is the predominant platform for measuring website performance…
SEO conversions and tracking go well beyond a direct sale or lead in your pipeline. They can be: Newsletter and SMS subscribers that turn into sales. Win-back campaigns where customers haven’t shopped yet or rediscovered you. Bringing job seekers to your job listing pages, resulting in lower costs of hiring new employees. If you only…
Google has confirmed it fixed the ongoing issue with Google News indexing. This resulted in many publishers seeing massive traffic declines from Google News for a three-week period, starting around June 21st. The update. Google posted an update at 5:06 pm ET today, saying, “We fixed the issue with News indexing. There will be no…
A brand SERP is the results Google serves when a user searches for your brand name. A digital strategy is how a brand positions itself across the online ecosystem. I have been talking about brand SERPs since 2013. I’ve learned that a brand SERP isn’t just a “pretty Google Business Card.” When you bake SEO…
One of the fastest developing and potentially essential shifts in search marketing is artificial intelligence (AI), specifically generative AI. Generative AI is poised to change the nature of the search engine results page (SERP). Thus, strategies for managing digital marketing campaigns must also evolve. We see it now with the new Bing, powered by ChatGPT,…
