Google’s John Mueller had a nice one-liner again on X; he said, “Nobody can guarantee you traffic, sorry.” This means you can’t say making X changes will result in Y traffic for sure. You can’t guarantee it he said. This was in response to an SEO saying his boss wants to know that if they…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says no one can guarantee traffic. Google Search does not understand content within HTML comments. Google is testing changes to the local panel on mobile. Google…
Earlier this week, we reported that Google said we should expect a decline in the number of driving directions reported in the Google Business Profiles performance reporting tool. Well, the opposite happened. Everyone is seeing a significant increase in the number of driving directions reported in that Google tool. Google wrote back then, and it…
Just like Microsoft has been testing swapping out the Bing Chat link with the Copilot link within the Bing Search results pages, now Microsoft is testing swapping out the Bing logo with a Copilot logo. This is all for the rebranding of Bing Chat to Copilot, which started two months ago. This change was spotted…
Gary Illyes from Google said that the HTML structure for your web pages does not matter much for rankings. He said this on the latest Search Off The Record podcast, saying, “I know that some people like to think that HTML structure matters all so much for rankings, but in fact, it doesn’t matter that…
Google is testing a price slider for some queries where narrowing by price may make sense. We’ve seen Google show price range sliders for products and price slider filters for hotels but now we are seeing a price slider filter for normal product results. This was spotted by Shameem Adhikarath who posted a video on…
Google is in the process of reworking its popular Google SEO starter guide, which it initially released in 2010 and then updated in 2017. The starter guide is about 8,500 words right now, but it will be less than half that when the revised SEO starter guide comes out. In the Search Off The Record…
Google has confirmed that issue where sites would rank during the week and then not rank on the weekends – just wild. We had an unconfirmed Google ranking update this week after having a calm weekend. Google has dropped Appen, one of its largest sources for search quality raters. Google’s SEO starter guide is getting…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is cutting their SEO starter guide in half, which will raise some eyebrows. Google said HTML structure doesn’t matter much for ranking. Google is testing a…
SEO has been around for decades, yet experiences with it vary widely. The fact that so many agencies offer SEO services today can give the impression that SEO is a commodity and that one provider’s offering is much like another’s. However, not all SEO is created equal. Choosing an SEO resource or partner based on…
