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Google Analytics 4 is allegedly missing data from User Acquisition and Traffic Acquisition reports due to a bug. Users report that data prior to September 6 is no longer available, despite it having been in place for at least two years prior, as demonstrated in the screenshot below: The screenshot was shared in the Google…
Four in five social media influencers do not disclose paid content, according to a new report by the European Commission. Why we care. If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law….
Google seems to be testing aligning the logo to the left in some knowledge panels within the search results. Typically the logo would show up on the right top corner, but now Google is testing the logo at the left top corner. Does this matter much? Who knows. But Google is testing it. This was…
I might have inadvertently insulted Bret Taylor and Clay Bavor when I interviewed them about their new AI startup last week. Their new company, Sierra, is developing AI-powered agents to “elevate the customer experience” for big companies. Among its original customers are WeightWatchers, Sonos, SiriusXM, and OluKai (a “Hawaiian-inspired” clothing company). Sierra’s eventual market…
After months of resisting, Air Canada was forced to give a partial refund to a grieving passenger who was misled by an airline chatbot inaccurately explaining the airline’s bereavement travel policy. On the day Jake Moffatt’s grandmother died, Moffat immediately visited Air Canada’s website to book a flight from Vancouver to Toronto. Unsure of…
In the realm of inferential statistics, you often want to test specific hypotheses about our data. Using the Ames Housing dataset, you’ll delve deep into the concept of hypothesis testing and explore if the presence of an air conditioner affects the sale price of a house. Let’s get started. Testing Assumptions in Real Estate:…
How do you use the link data within Google Search Console? That is what John Mueller of Google asked earlier this month, and he got a nice list of uses for the link data within the Search Console. Personally, I rarely use it but when I was reviewing Search Console, I noticed my link count…
In June, Google introduced virtual try-on models to some clothing product shopping results. When it first launched, Google said it used AI to generate models that can try on clothes for you. The goal is to have a model that looks like you. Now, Google has added the virtual height of that AI-generated model. Shameem Adhikarath…
Google has updated its right to be forgotten EU takedown notices and details to not show the specific URLs and to stop notifying publishers of these requests. This is a big change from how these initially worked back in 2014. Initially, when there was an EU takedown request, Google would share the specifics so the…
