Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says it still tries not to overlap Google Search algorithmic updates. Some of the Google Business Profile tools stopped working. Google may show your social media…
Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. Accessibility. Meridian is currently available to select users. However, Google plans to make it…
In November, I conducted a survey aimed at SEO professionals, delving into their perspectives on climate change. This article unpacks the survey results, highlighting key findings and offering practical advice for SEO professionals looking to impact the environment positively. But first, let’s explore why the link between SEO and climate change matters. Why ask SEOs…
The day after Google released its new search spam policies, including the March 2024 spam and core updates, Google began penalizing websites that the search company felt violated those spam policies. The result of these search penalties was that some sites were completely or partially de-listed from Google’s search results, and all or part of…
In a move that could potentially revolutionize the smartphone market, Apple is gearing up to introduce measures that will make it easier for users to switch from iPhones to Android phones. In fact, you may even be allowed to uninstall Safari. The catalyst behind this initiative is the European Union’s Digital Markets Act, which…
Reddit is piloting a free suite of tools designed to help businesses improve their engagement with consumers. The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when, and how to effectively participate on the platform — whether it’s alongside their Reddit ads or by itself for more natural interaction. New…
TikTok accused U.S. Senators of staging a “predetermined” vote to ban the platform in the United States. Next week, the U.S. House of Representatives will vote on legislation that gives TikTok’s owner, China’s ByteDance, six months to divest the app. If it doesn’t, TikTok could be completely banned in the United States, losing its 150…
Trends and hurdles are already taking shape for all PPC marketers in 2024. Changes in the privacy and data landscapes are dictating most of them, alongside continuing economic struggles. But what are those challenges and how can we prepare and react to them? Here are the five biggest I foresee for the rest of the…
Google Ads started limiting country-level location exclusion to 120 entities. Moving forward, advertisers will receive a warning notification if the number of entities they enter exceeds this limit. Exclusion list changes. The issue was first flagged by Google Ads marketing agency PPC Sauce on X: “I have an exclusion list (all countries but US, or…
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