I’ve worked in the field of marketing analytics for nearly two decades. Lately, more and more programs are investing in more complicated and arcane measurement strategies. This is ultimately a net positive for programs and the industry in general, but an incomplete understanding of analytics leads to ripe ground for getting deceived. Whether it’s auditing…
Perplexity, an AI-powered search engine, is planning to introduce native advertising in related questions, according to Adweek. How it will work. Related questions, which include links to sources, account for 40% of Perplexity’s queries. So Perplexity plans to add relevant, related brand-sponsored questions along with organic questions. Brand safety. It will be “a paramount priority,”…
Walmart is expanding its retail media business to include small marketers and international suppliers. Additionally, it is opening up Walmart Connect to brands that have not traditionally sold their products in its stores, such as automotive and financial marketers – known as “no-endemic” marketers. What is Walmart Connect? Walmart Connect is the rebranded media group…
Meta launched new audience insight and targeting options within its Advantage+ Shopping Campaigns. These new capabilities allow you to generate reporting breakdowns of your audience and target individuals interested in your products or services who haven’t yet made a purchase. Why we care. Understanding your audience better enables more effective campaign optimization, while precise targeting…
Vehicle Listing Ads (VLA) within Google Ads are now live and open for Beta-listing in the UK, Denmark, and France. Previously only available in open beta in the U.S., Canada, and Australia, VLA will also soon be rolled out to the Netherlands, Italy, and Spain by the end of the second quarter of the year….
The first day of April is set to get a celestial visitor in the form of an asteroid. With the help of its advanced ground and space-based telescopes, NASA has shed light on an asteroid that has been observed travelling in its orbit, with a trajectory that will bring it close to Earth today,…