TikTok introduced two new controls to give advertisers more choice regarding where their content appears: Category Exclusion. Vertical Sensitivity controls. Additionally, the social media platform is merging account-level controls for all brand safety and suitability solutions within TikTok Ads Manager (TTAM) to make using these new tools even easier. Why we care. Ads appearing alongside…
Privacy concerns regarding Apple’s iPhone have recently been highlighted by researchers from Finland’s Aalto University. Despite Apple’s reputation for prioritising privacy, the researchers found that keeping personal data hidden from Apple is challenging. The study focused on eight preloaded Apple apps, including Safari, Siri, and iMessage, which are integral to the Apple ecosystem and…
OpenAI, a leading AI research and deployment company, has revealed the launch of GPT-4 Turbo with Vision in ChatGPT, their widely used AI chatbot. This enhancement is also accessible through the Application Programming Interface (API). With this update, users with paid accounts on ChatGPT can now input images to receive responses. Let’s delve into…
Google has updated its structured data carousels (beta) help documentation to clarify where your markup should go within summary pages that link out to other detail pages. Google also added the feature availability of this new structured data carousels (beta). The Google structured data carousels (beta) is several weeks old, it was introduced when Google…
Google Search will continue to evolve in the direction of Search Generative Experience. That’s according to Alphabet/Google CEO Sundar Pichai, who recently spoke about AI, Search and more at the 2024 Business, Government & Society Forum at Stanford University. The future of information and answers. AI has been transforming Google Search for years. Google hasn’t been…
In November 2019, the US government’s National Security Commission on Artificial Intelligence (NSCAI), an influential body chaired by former Google CEO and executive chairman Eric Schmidt, warned that China was using artificial intelligence to “advance an autocratic agenda.” Just two months earlier, Schmidt was also seeking potential personal connections to China’s AI industry on…
In a notable development for global manufacturing, reports indicate that Apple has substantially increased its iPhone production in India, reaching an impressive $14 billion worth during the last fiscal year. This surge represents a doubling of production capacity and accounts for approximately 14% of Apple’s total iPhone output. The move underscores Apple’s strategic efforts…
When Performance Max first came onto the scene, it was a bit of a “Wild West” in testing and sentiment. Some were thrilled about the opportunity to access greater visual inventory without carving out a separate budget, while others bemoaned the loss of control and reporting. Now that Performance Max has been around for a…
Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. Brands report that sales and return-on-ad-spend have both plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why….
Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Each year, the search giant updates these specifications in a bid to try and improve shopping on its platform. The updates for 2024 have now been…
